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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Quantitative marketing and economics : QME"
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Search: subject:"promotions"
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Consumer behaviour
Sales promotion
47
Verkaufsförderung
47
Konsumentenverhalten
19
Preismanagement
12
Pricing strategy
12
Theorie
8
Theory
8
Low-cost strategy
7
Niedrigpreisstrategie
7
Market research
6
Marktforschung
6
Advertising effects
5
Werbewirkung
5
Brand management
4
Decision under uncertainty
4
Einzelhandel
4
Entscheidung unter Unsicherheit
4
Markenführung
4
Marketing management
4
Marketingmanagement
4
Price promotions
4
Retail trade
4
USA
4
United States
4
pricing
4
Beziehungsmarketing
3
Brand image
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Game theory
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Markenimage
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Preisdifferenzierung
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Price discrimination
3
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3
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Ailawadi, Kusum L.
1
Albers, Sönke
1
Amir, On
1
Balachander, Subramanian
1
Berger, Jonah
1
Bertini, Marco
1
Campbell, James D.
1
Chan, Tat
1
Cheema, Amar
1
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1
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1
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1
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1
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1
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1
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1
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1
Gauri, Dinesh K.
1
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1
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1
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1
Hartmann, Wesley R.
1
Ishihara, Masakazu
1
Kalra, Ajay
1
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1
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1
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1
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1
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Journal of marketing research : JMR
Quantitative marketing and economics : QME
Journal of retailing and consumer services
53
Journal of business research : JBR
28
Journal of retailing
23
Journal of promotion management : JPM
19
Journal of promotion management : innovations in planning and applied research
16
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of Islamic marketing : JIMA
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
The journal of product & brand management
11
European journal of marketing : EJM
10
International journal of market research
8
Management science : journal of the Institute for Operations Research and the Management Sciences
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Information systems research : ISR
6
International journal of contemporary hospitality management
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
The IUP journal of marketing management : IJMM
5
The service industries journal
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of marketing management : MM
4
Journal of marketing research
4
Journal of revenue and pricing management
4
Marketing intelligence & planning
4
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ECONIS (ZBW)
19
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19
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1
Price
promotions
, beneficiary framing, and mental accounting
Fisher, Geoffrey
;
McGranaghan, Matthew
;
Liaukonyte, Jura
; …
- In:
Quantitative marketing and economics : QME
21
(
2023
)
2
,
pp. 147-181
Persistent link: https://www.econbiz.de/10014333875
Saved in:
2
Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung
;
Erdem, Tülin
;
Ishihara, Masakazu
- In:
Quantitative marketing and economics : QME
21
(
2023
)
4
,
pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
Saved in:
3
Dynamic effects of price
promotions
: field evidence, consumer search, and supply-side implications
Elberg, Andrés
;
Gardete, Pedro M.
;
Macera, Rosario
; …
- In:
Quantitative marketing and economics : QME
17
(
2019
)
1
,
pp. 1-58
Persistent link: https://www.econbiz.de/10012016452
Saved in:
4
Double mental discounting : when a single price promotion feels twice as nice
Cheng, Andong
;
Cryder, Cynthia
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 226-238
Persistent link: https://www.econbiz.de/10011845001
Saved in:
5
Cashback is cash forward : delaying a discount to entice future spending
Vana, Prasad
;
Lambrecht, Anja
;
Bertini, Marco
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 852-868
Persistent link: https://www.econbiz.de/10011971269
Saved in:
6
Can offline stores drive online sales?
Wang, Kitty
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011762821
Saved in:
7
Localized price
promotions
as quality signal in a public observable network
Campbell, James D.
- In:
Quantitative marketing and economics : QME
13
(
2015
)
1
,
pp. 27-57
Persistent link: https://www.econbiz.de/10010506299
Saved in:
8
How long has it been since the last deal? : consumer promotion timing expectations and promotional response
Liu, Yan
;
Balachander, Subramanian
- In:
Quantitative marketing and economics : QME
12
(
2014
)
1
,
pp. 85-126
Persistent link: https://www.econbiz.de/10010259961
Saved in:
9
What drives immediate and ongoing word of mouth?
Berger, Jonah
;
Schwartz, Eric M.
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 869-880
Persistent link: https://www.econbiz.de/10009355023
Saved in:
10
Patient- or physician-oriented marketing : what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
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