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~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of product & brand management"
~subject:"Product quality"
~type_genre:"Article in journal"
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Search: subject_exact:"Konsumentenverhalten"
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Product quality
Consumer behaviour
735
Konsumentenverhalten
735
Brand management
315
Markenführung
315
Brand image
271
Markenimage
271
Brand
185
Markenartikel
183
Beziehungsmarketing
115
Relationship marketing
115
Advertising effects
71
Werbewirkung
71
Internet marketing
68
Online-Marketing
68
Social Web
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Market research
65
Marktforschung
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Emotion
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42
Pricing strategy
42
Viral marketing
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Virales Marketing
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Präferenztheorie
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Theory of preferences
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Luxury goods
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Luxusgüter
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Theorie
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Marketingmanagement
36
Personality psychology
35
Persönlichkeitspsychologie
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Brand loyalty
32
Perception
31
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USA
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26
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Article in journal
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26
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English
26
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Lichtenstein, Donald R.
2
Vera, Jorge
2
Amaldoss, Wilfred
1
Ar, Aybeniz Akdeniz
1
Bai, Rubing
1
Beneke, Justin
1
Brannon, Daniel C.
1
Burton, Scot
1
Carsana, Laurence
1
Chen, Pei-Ting
1
Chernev, Alexander
1
DelVeccio, Devon
1
Dhar, Ravi
1
Fang, Xiang
1
Flynn, Ryan
1
Genîzî, Ûrî
1
Gneezy, Ayelet
1
Goldsmith, Kelly
1
Greig, Tamsin
1
Guo, Xiaomeng
1
Gómez-Suárez, Mónica
1
Helsen, Kristiaan
1
Hu, Zhichen
1
Jansen, Hans Christian
1
Jiang, Baojun
1
Jolibert, Alain
1
Just, David
1
Kannan, P. K.
1
Kara, Ali
1
Ku, Hsuan-Hsuan
1
Lauga, Dominique Olié
1
Lee, Jiheon
1
Lu, Jinzhao
1
Luo, Lan
1
Ma, Baolong
1
Meyvis, Tom
1
Miller, Chadwick J.
1
Mishra, Sanjay
1
Modig, Erik
1
Mukaiwa, Malissa
1
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Journal of marketing research : JMR
The journal of product & brand management
Journal of retailing and consumer services
35
Journal of business research : JBR
23
International journal of hospitality management
21
International journal of industrial organization
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Journal of food products marketing
13
International journal of production economics
12
Journal of consumer research : JCR ; an interdisciplinary bimonthly
12
Psychology & marketing
12
Asia Pacific journal of marketing and logistics
11
Management science : journal of the Institute for Operations Research and the Management Sciences
11
Cogent business & management
9
Journal of wine economics
9
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
9
European journal of operational research : EJOR
8
Food policy : economics planning and politics of food and agriculture
8
Information systems research : ISR
8
Journal of retailing
8
Marketing letters : a journal of research in marketing
8
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
7
Applied economics
7
International journal of production research
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Journal of institutional and theoretical economics : JITE
7
Journal of international consumer marketing
7
Journal of international food & agribusiness marketing : JIFAM
7
Quality management journal : QMJ
7
The Rand journal of economics
7
Total quality management & business excellence
7
International journal of consumer studies
6
International journal of contemporary hospitality management
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of economic behavior & organization : JEBO
6
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
6
Journal of hospitality marketing & management
6
Nepalese journal of economics : a publication of Uniglobe College
6
American journal of agricultural economics
5
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ECONIS (ZBW)
26
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26
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1
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
2
Listing product benefits on an extra affixed label : effects on claim credibility and product evaluation
Ku, Hsuan-Hsuan
;
Chen, Pei-Ting
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 454-471
Persistent link: https://www.econbiz.de/10014229061
Saved in:
3
Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.
;
Brannon, Daniel C.
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012798125
Saved in:
4
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
Saved in:
5
The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Carsana, Laurence
;
Jolibert, Alain
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 80-90
Persistent link: https://www.econbiz.de/10011666476
Saved in:
6
Impact of diversity, quality and number of brand alliance partners on the perceived quality of a new brand
Mishra, Sanjay
;
Singh, Surendra N.
;
Fang, Xiang
;
Yin, …
- In:
The journal of product & brand management
26
(
2017
)
2
,
pp. 159-176
Persistent link: https://www.econbiz.de/10011700748
Saved in:
7
Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge
- In:
The journal of product & brand management
25
(
2016
)
2
,
pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
Saved in:
8
Signaling through price and quality to consumers with fairness concerns
Guo, Xiaomeng
;
Jiang, Baojun
- In:
Journal of marketing research : JMR
53
(
2016
)
6
,
pp. 988-1000
Persistent link: https://www.econbiz.de/10011648428
Saved in:
9
Peak-end pizza : prices delay evaluations of quality
Just, David
;
Sigirci, Ozge
;
Wansink, Brian
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 770-778
Persistent link: https://www.econbiz.de/10011416948
Saved in:
10
Multitier store brands and channel profits
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 754-767
Persistent link: https://www.econbiz.de/10011421696
Saved in:
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