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~isPartOf:"Journal of marketing research : JMR"
~person:"Albers, Sönke"
~person:"Dhar, Ravi"
~person:"Kotler, Philip"
~type_genre:"Article in journal"
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Consumer behaviour
7
Konsumentenverhalten
7
Market research
4
Marktforschung
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Direct marketing
3
Direktmarketing
3
Marketing management
3
Marketingmanagement
3
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2001-2005
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Article in journal
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Albers, Sönke
Dhar, Ravi
Kotler, Philip
Kumar, V.
11
Wedel, Michel
8
Grewal, Rajdeep
7
Steenkamp, Jan-Benedict E. M.
7
Heerde, Harald J. van
6
Pieters, Rik
6
Baumgartner, Hans
5
Berger, Jonah
5
Bucklin, Randolph E.
5
Dahl, Darren W.
5
Gijsbrechts, Els
5
Hanssens, Dominique M.
5
Kahn, Barbara E.
5
Krishna, Aradhna
5
Chen, Xinlei
4
Eliashberg, Jehoshua
4
Fitzsimons, Gavan J.
4
Goldfarb, Avi
4
Inman, J. Jeffrey
4
Kamakura, Wagner A.
4
Lenk, Peter J.
4
Mizik, Natalie
4
Palmatier, Robert W.
4
Peres, Renana
4
Srinivasan, Shuba
4
Tellis, Gerard J.
4
Tucker, Catherine
4
Wyer, Robert S.
4
Zhang, Jie
4
Allenby, Greg M.
3
Anderson, Eric T.
3
Ansari, Asim
3
Aribarg, Anocha
3
Briesch, Richard A.
3
Bruce, Norris I.
3
Chakravarti, Dipankar
3
Cheema, Amar
3
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3
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Journal of marketing research : JMR
Journal of business economics : JBE
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Journal of the Academy of Marketing Science
3
Marketing : ZFP ; journal of research and management
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
MSI reports : working paper series
2
AMS review : official publication of the Academy of Marketing Science
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Handelsforschung
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
International journal of electronic commerce : IJEC
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of customer behaviour
1
Journal of historical research in marketing
1
Journal of marketing
1
Journal of retailing
1
Marketing : a Marketing Centrum OPK Kft. folyóirata
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
OR-Spektrum : quantitative approaches in management
1
Review of marketing research
1
Schmalenbach business review : sbr
1
The journal of business strategy
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
11
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1
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10
of
11
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date (oldest first)
1
A meta-analysis of
marketing
communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
Making products feel special : when metacognitive difficulty enhances evaluation
Pocheptsova, Anastasiya
;
Labroo, Aparna A.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1059-1069
Persistent link: https://www.econbiz.de/10008796557
Saved in:
4
Price-framing effects on the purchase of hedonic and utilitarian bundles
Khan, Uzma
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1090-1099
Persistent link: https://www.econbiz.de/10008796523
Saved in:
5
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
6
Contingent response to self-customization procedures : implications for decision satisfaction and choice
Valenzuela, Ana
;
Dhar, Ravi
;
Zettelmeyer, Florian
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 754-763
Persistent link: https://www.econbiz.de/10003926924
Saved in:
7
Authenticity is contagious : brand essence and the original source of production
Newman, George E.
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
51
(
2014
)
3
,
pp. 371-386
Persistent link: https://www.econbiz.de/10010380948
Saved in:
8
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
Saved in:
9
Personal selling elasticities : a meta-analysis
Albers, Sönke
;
Mantrala, Murali K.
;
Sridhar, Shrihari
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 840-853
Persistent link: https://www.econbiz.de/10008665407
Saved in:
10
Patient- or physician-oriented
marketing
: what drives primary demand for prescription drugs?
Fischer, Marc
;
Albers, Sönke
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 103-121
Persistent link: https://www.econbiz.de/10003947448
Saved in:
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