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~isPartOf:"Journal of marketing research : JMR"
~person:"Goldsmith, Kelly"
~person:"Simonson, Itamar"
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Consumer behaviour
8
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Goldsmith, Kelly
Simonson, Itamar
Dhar, Ravi
11
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7
Kumar, V.
7
Gijsbrechts, Els
6
Heerde, Harald J. van
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Thomas, Manoj
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Bijmolt, Tammo H. A.
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Che, Hai
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Journal of marketing research : JMR
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Research paper series / Stanford Graduate School of Business
5
Research paper series / Graduate School of Business, Stanford University
2
Stanford University Graduate School of Business Research Paper
2
Continuing to broaden the marketing concept : making the world a better place
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Legends in consumer behavior
1
Savary, Goldsmith and Dhar (2014). Giving Against the Odds: When Tempting Alternatives Increase Willingness to Donate. Forthcoming
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ECONIS (ZBW)
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1
The asymmetric impact of context on advantaged versus disadvantaged options
Evangelidis, Ioannis
;
Levav, Jonathan
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 239-253
Persistent link: https://www.econbiz.de/10011845004
Saved in:
2
Giving against the odds : when tempting alternatives increase willingness to donate
Savary, Jennifer
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
52
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010526412
Saved in:
3
The importance of the context in brand extension : how pictures and comparisons shift consumers' focus from fit to quality
Meyvis, Tom
;
Goldsmith, Kelly
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
2
,
pp. 206-217
Persistent link: https://www.econbiz.de/10009524193
Saved in:
4
When guilt begets pleasure : the positive effect of a negative emotion
Goldsmith, Kelly
;
Cho, Eunice Kim
;
Dhar, Ravi
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 872-881
Persistent link: https://www.econbiz.de/10009688786
Saved in:
5
Multiple routes to self-versus other-expression in consumer choice
Maimaran, Michal
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
48
(
2011
)
4
,
pp. 755-766
Persistent link: https://www.econbiz.de/10009272372
Saved in:
6
Can uncertainty improve promotions?
Goldsmith, Kelly
;
Amir, On
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1070-1077
Persistent link: https://www.econbiz.de/10008796553
Saved in:
7
The effect of decision order on purchase quantity decisions
Nowlis, Stephen M.
;
Dhar, Ravi
;
Simonson, Itamar
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 725-737
Persistent link: https://www.econbiz.de/10009235357
Saved in:
8
Preference fluency in choice
Novemsky, Nathan
;
Dhar, Ravi
;
Schwarz, Norbert
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003547543
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