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~isPartOf:"Journal of marketing research : JMR"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Advertising effects
Consumer behaviour
343
Konsumentenverhalten
343
Market research
172
Marktforschung
172
Theorie
86
Theory
86
Experiment
76
Werbewirkung
63
USA
62
United States
62
Brand management
55
Markenführung
55
Beziehungsmarketing
48
Relationship marketing
48
Advertising
45
Werbung
45
Internet marketing
44
Online-Marketing
44
Präferenztheorie
44
Theory of preferences
44
Brand image
43
Markenimage
43
Emotion
41
Marketing management
41
Marketingmanagement
41
Bayes-Statistik
37
Bayesian inference
37
Cognition
36
Kognition
36
Sales promotion
35
Verkaufsförderung
35
Viral marketing
32
Virales Marketing
32
Social Web
31
Social web
31
Preismanagement
30
Pricing strategy
30
Decision under uncertainty
29
Entscheidung unter Unsicherheit
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63
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63
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Danaher, Peter J.
3
Heerde, Harald J. van
3
Pieters, Rik
3
Wedel, Michel
3
Aribarg, Anocha
2
Bruce, Norris I.
2
Dekimpe, Marnik G.
2
Draganska, Michaela
2
Gijsenberg, Maarten J.
2
Goldfarb, Avi
2
Luo, Lan
2
Mela, Carl F.
2
Rucker, Derek D.
2
Steenkamp, Jan-Benedict E. M.
2
Tucker, Catherine
2
Wu, Eugenia C.
2
Albers, Sönke
1
Amaldoss, Wilfred
1
Arora, Neeraj
1
Ascarza, Eva
1
Bart, Yakov
1
Baylis, Kathy
1
Bijmolt, Tammo H. A.
1
Bonfrer, Andre
1
Briesch, Richard A.
1
Broekhuizen, Thijs L. J.
1
Bronnenberg, Bart J.
1
Brough, Aaron R.
1
Bucklin, Randolph E.
1
Cannella, Albert A. <Jr.>
1
Cheema, Amar
1
Chen, Haipeng
1
Chen, Xinlei
1
Chen, Yuxin
1
Cian, Luca
1
Clarkson, Joshua J.
1
Cutright, Keisha M.
1
Dagger, Tracey S.
1
Damangir, Sina
1
Danielson, Matthew
1
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Journal of marketing research : JMR
Journal of advertising research
268
Journal of business research : JBR
207
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of promotion management : innovations in planning and applied research
81
Journal of current issues and research in advertising : JCIRA
59
Marketing letters : a journal of research in marketing
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Marketing : ZFP ; journal of research and management
48
Journal of current issues and research in advertising
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Management science : journal of the Institute for Operations Research and the Management Sciences
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Tourism management : research, policies, practice
25
Journal of consumer behaviour : an international research review
23
Journal of marketing research
22
Information systems research : ISR
18
Journal of electronic commerce research : JECR
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
17
International journal of market research : JMRS ; the journal of the Market Research Society
16
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
16
International journal of market research
15
Electronic commerce research
13
The journal of applied business research
13
European journal of operational research : EJOR
11
Operations research
10
Electronic commerce research and applications
9
European research studies
9
Journal of business & economics research
9
Qualitative market research : an international journal
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
The international review of retail, distribution and consumer research
6
Business and Economic Research : BER
5
Global journal of business research : GJBR
5
International journal of economics and business research
5
Journal of Indian business research
5
Journal of the Operational Research Society : OR
5
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
4
International business and economics research journal
4
International journal of business innovation and research : IJBIR
4
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ECONIS (ZBW)
63
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1
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
2
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
3
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
4
Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
Trendel, Olivier
;
Mazodier, Marc
;
Vohs, Kathleen D.
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 265-276
Persistent link: https://www.econbiz.de/10011845010
Saved in:
5
Efficient large-scale internet media selection optimization for online display advertising
Paulson, Courtney
;
Luo, Lan
;
James, Gareth M.
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 489-506
Persistent link: https://www.econbiz.de/10011912728
Saved in:
6
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
7
Riding the waves : revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness
Gijsenberg, Maarten J.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 171-186
Persistent link: https://www.econbiz.de/10011697337
Saved in:
8
A dynamic model for digital advertising : the effects of creative format, message content, and targeting on engagement
Bruce, Norris I.
;
Murthi, B. P. S.
;
Rao, Ram C.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10011697343
Saved in:
9
Sounds big : the effects of acoustic pitch on product perceptions
Lowe, Michael L.
;
Haws, Kelly L.
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 331-346
Persistent link: https://www.econbiz.de/10011697391
Saved in:
10
Beyond the target customer : social effects of customer relationship management campaigns
Ascarza, Eva
;
Ebbes, Peter
;
Netzer, Oded
;
Danielson, Matthew
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011697412
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