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Palmatier, Robert W.
6
Fang, Eric
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Grewal, Rajdeep
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Lee, Jongkuk
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Scheer, Lisa K.
2
Guo, Zhaoyang
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Han, Shunping
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Palmatier, Robert W
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Steenkamp, Jan-Benedict E. M.
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Journal of marketing research : JMR
Journal of marketing
30
Journal of the Academy of Marketing Science
26
Journal of retailing
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MSI reports : working paper series
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of international marketing
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European journal of marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Routledge studies in marketing
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SpringerLink / Bücher
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The journal of personal selling & sales management : JPSSM
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Always learning
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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Edward Elgar E-Book Archive
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GfK Marketing Intelligence Review
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Handbook of business-to-business marketing
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Handbook of marketing strategy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of consumer psychology : the official journal of the Society for Consumer Psychology
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Journal of marketing research
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Journal of public policy & marketing
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MIT sloan management review
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The connected customer : the changing nature of consumer and business markets
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ECONIS (ZBW)
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1
If it takes a village to foster innovation, success depends on the neighbors : the effects of global and ego networks on new product launches
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Han, …
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 319-337
Persistent link: https://www.econbiz.de/10011502911
Saved in:
2
Understanding the effects of plural marketing structures on alliance performance
Fang, Eric
;
Lee, Jongkuk
;
Palmatier, Robert W.
;
Guo, …
- In:
Journal of marketing research : JMR
53
(
2016
)
4
,
pp. 628-645
Persistent link: https://www.econbiz.de/10011537824
Saved in:
3
Direct and indirect effects of buyers and sellers on search advertising revenues in business-to-business electronic platforms
Fang, Eric
;
Li, Xiaoling
;
Huang, Minxue
;
Palmatier, …
- In:
Journal of marketing research : JMR
52
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011292872
Saved in:
4
Effects of customer and innovation asset configuration strategies on firm performance
Fang, Eric
;
Palmatier, Robert W.
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-602
Persistent link: https://www.econbiz.de/10009161342
Saved in:
5
Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance
Fang, Eric
;
Palmatier, Robert W
;
Grewal, Rajdeep
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 587-603
Persistent link: https://www.econbiz.de/10009966643
Saved in:
6
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
Saved in:
7
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10007719286
Saved in:
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