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Search: subject_exact:"Virales Marketing"
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Viral marketing
32
Virales Marketing
32
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
14
Social web
14
word of mouth
8
Internet marketing
6
Online-Marketing
6
Market research
5
Marktforschung
5
Brand image
4
Markenimage
4
Social relations
4
Soziale Beziehungen
4
E-commerce
3
Electronic Commerce
3
Emotion
3
social media
3
Agent-based modeling
2
Agentenbasierte Modellierung
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Bewertung
2
Brand
2
Brand management
2
Digital platform
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Digitale Plattform
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Evaluation
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Information value
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Informationswert
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Markenartikel
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Markenführung
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New product development
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Online retailing
2
Online-Handel
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Perception
2
Produktentwicklung
2
Social network
2
Soziales Netzwerk
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USA
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English
32
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Berger, Jonah
5
Peres, Renana
3
Dubois, David
2
Moe, Wendy W.
2
Rucker, Derek D.
2
Trusov, Michael
2
Xie, Jinhong
2
Akpinar, Ezgi
1
Angelis, Matteo de
1
Argo, Jennifer J.
1
Baker, Andrew M.
1
Barasch, Alixandra
1
Bayer, Emanuel
1
Bayer, Joseph B.
1
Bijmolt, Tammo H. A.
1
Bodapati, Anand V.
1
Bond, Samuel D.
1
Bonezza, Andrea
1
Bonezzi, Andrea
1
Bucklin, Randolph E.
1
Cascio, Christopher N.
1
Chaudhry, Alexander
1
Cheema, Amar
1
Chen, Yu-Jen
1
Chen, Yubo
1
Chen, Zoey
1
Chica, Manuel
1
Costabile, Michele
1
De Angelis, Matteo
1
Donthu, Naveen
1
Eliashberg, Jehoshua
1
Falk, Emily B.
1
Gelper, Sarah
1
Hamilton, Rebecca W.
1
Hollenbeck, Brett
1
Inman, J. Jeffrey
1
Kaikati, Andrew M.
1
Katona, Zsolt
1
Kumar, V.
1
Kurt, Didem
1
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Journal of marketing research : JMR
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
32
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1
Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
Gelper, Sarah
;
Peres, Renana
;
Eliashberg, Jehoshua
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 801-817
Persistent link: https://www.econbiz.de/10011971222
Saved in:
2
When and how managers' responses to online reviews affect subsequent reviews
Wang, Yang
;
Chaudhry, Alexander
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 163-177
Persistent link: https://www.econbiz.de/10011844978
Saved in:
3
Agglomeration as a driver of the volume of electronic word of mouth in the restaurant industry
Liu, Angela Xia
;
Steenkamp, Jan-Benedict E. M.
;
Zhang, Jurui
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10011912729
Saved in:
4
Online reputation mechanisms and the decreasing value of chain affiliation
Hollenbeck, Brett
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 636-654
Persistent link: https://www.econbiz.de/10011957963
Saved in:
5
How customer referral programs turn social capital into economic capital
Van Den Bulte, Christophe
;
Bayer, Emanuel
;
Skiera, Bernd
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 132-146
Persistent link: https://www.econbiz.de/10011819676
Saved in:
6
Valuable virality
Akpinar, Ezgi
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011697382
Saved in:
7
Keep your cool or let it out : nonlinear effects of expressed arousal on perceptions of consumer reviews
Yin, Dezhi
;
Bond, Samuel D.
;
Zhang, Han
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 447-463
Persistent link: https://www.econbiz.de/10011697464
Saved in:
8
Building agent-based decision support systems for word-of-mouth programs : a freemium application
Chica, Manuel
;
Rand, William
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 752-767
Persistent link: https://www.econbiz.de/10011762831
Saved in:
9
Who's driving this conversation? : systematic biases in the content of online consumer discussions
Hamilton, Rebecca W.
;
Schlosser, Ann
;
Chen, Yu-Jen
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 540-555
Persistent link: https://www.econbiz.de/10011743672
Saved in:
10
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
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