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~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of retailing"
~subject:"Consumer behaviour"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Marketingkonzeption"
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Consumer behaviour
Marketing management
58
Marketingmanagement
58
Konsumentenverhalten
30
Einzelhandel
18
Retail trade
18
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Markenführung
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8
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Markenartikel
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Online retailing
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Online-Handel
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Retail price
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Store brand
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Unternehmenserfolg
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Advertising effects
3
Competitive strategy
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Internet marketing
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Marketing mix
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Multichannel retailing
3
Online-Marketing
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Preismanagement
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Pricing strategy
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Aufsatz in Zeitschrift
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Ailawadi, Kusum L.
1
Alhouti, Sarah
1
Anderl, Eva
1
Babakus, Emin
1
Bachtel, Robert C.
1
Barone, Michael J.
1
Baxendale, Shane
1
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1
Besharat, Ali
1
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1
Blair, Edward A.
1
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1
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1
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1
Campo, Katia
1
Carlson, Jay P.
1
Chandukala, Sandeep R.
1
Chung, Hwan
1
Coley, Linda Silver
1
Cooper, Martha C.
1
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1
D'Souza, Giles
1
Dekimpe, Marnik G.
1
Donthu, Naveen
1
Dotson, Jeffrey P.
1
Eastman, Jacqueline K.
1
Echambadi, Raj
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Emrich, Oliver
1
Farris, Paul W.
1
Findley Musgrove, Carolyn
1
Fudurić, Morana
1
Fürst, Andreas
1
Gauri, Dinesh K.
1
Geyskens, Inge
1
Gielens, Katrijn
1
Goodstein, Ronald Charles
1
Griffin, Mitch
1
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Journal of marketing theory and practice
Journal of retailing
Journal of business research : JBR
69
Journal of retailing and consumer services
45
Journal of marketing communications
34
Journal of marketing
25
The journal of product & brand management
25
European journal of marketing : EJM
23
Journal of marketing management : MM
22
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
21
Journal of Islamic marketing : JIMA
19
Journal of the Academy of Marketing Science
19
Psychology & marketing
19
Journal of strategic marketing
18
The journal of consumer marketing
18
Business horizons
16
Industrial marketing management : the international journal for industrial and high-tech firms
16
International journal of advertising : the review of marketing communications
13
International journal of internet marketing and advertising : IJIMA
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
Marketing intelligence & planning
13
The journal of business & industrial marketing
13
Cogent business & management
12
International journal of retail & distribution management
12
International review on public and non-profit marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of marketing research : JMR
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
International journal of wine business research : IJWBR
10
Journal of promotion management : innovations in planning and applied research
10
Marketing : ZFP ; journal of research and management
10
The marketing review
10
Harvard-Business-Manager : das Wissen der Besten
9
Journal of Islamic marketing
9
Journal of food products marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing letters : a journal of research in marketing
9
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ECONIS (ZBW)
30
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1
Sustaining shopping momentum in retail malls using real-time messaging
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Viswanathan, Vijay
; …
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 102-114
Persistent link: https://www.econbiz.de/10014283364
Saved in:
2
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
Saved in:
3
Do shoppers choose the same brand on the next trip when facing the same context? : an empirical investigation in FMCG retailing
Koll, Oliver
;
Plank, Andreas
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10013535711
Saved in:
4
The future of private labels : towards a smart private label strategy
Gielens, Katrijn
;
Ma, Yu
;
Namin, Aidin
;
Sethuraman, Raj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10012514577
Saved in:
5
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
6
Going online for groceries : drivers of category-level share of wallet expansion
Campo, Katia
;
Lamey, Lien
;
Breugelmans, Els
;
Melis, Kristina
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10012648983
Saved in:
7
All or nothing in sensory marketing : must all or only some sensory attributes be congruent with a product's primary function?
Fürst, Andreas
;
Pečornik, Nina
;
Binder, Christian
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 439-458
Persistent link: https://www.econbiz.de/10013256059
Saved in:
8
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
9
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
10
An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Liu, Qing
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
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