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~isPartOf:"Journal of marketing theory and practice"
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Advertising effects
19
Werbewirkung
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USA
14
United States
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Consumer behaviour
12
Internet marketing
12
Konsumentenverhalten
12
Online-Marketing
12
Psychology of advertising
9
Werbepsychologie
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Social web
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Brand management
6
Markenführung
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Personality psychology
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Persönlichkeitspsychologie
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Journal of marketing theory and practice
Journal of business research : JBR
672
Journal of advertising research
520
Journal of advertising : official publication of the American Academy of Advertising
354
International journal of advertising : the quarterly review of marketing communications
329
Journal of marketing communications
318
Journal of retailing and consumer services
293
SpringerLink / Bücher
288
International journal of advertising : the review of marketing communications
283
Psychology & marketing
222
International journal of internet marketing and advertising : IJIMA
219
Journal of promotion management : JPM
207
Journal of advertising
197
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
184
Journal of global marketing
170
European journal of marketing : EJM
169
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
166
International marketing review
154
Management science : journal of the Institute for Operations Research and the Management Sciences
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
142
Journal of marketing research : JMR
134
Journal of international marketing
132
Journal of promotion management : innovations in planning and applied research
132
Industrial marketing management : the international journal for industrial and high-tech firms
129
Journal of marketing
128
Marketing Science
128
International journal of hospitality management
126
Springer eBook Collection
121
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
118
Marketing letters : a journal of research in marketing
114
Tourism management : research, policies, practice
106
The journal of product & brand management
104
The journal of brand management : an international journal
103
Health marketing quarterly
101
Journal of marketing management : MM
100
NBER working paper series
100
Asia Pacific journal of marketing and logistics
99
Journal of consumer research : JCR ; an interdisciplinary bimonthly
99
Information systems research : ISR
98
International journal of electronic marketing and retailing : IJEMR
95
Marketing intelligence & planning
95
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ECONIS (ZBW)
51
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1
Humor effectiveness in social video engagement
Barry, James M.
;
Graça, Sandra S.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10011884515
Saved in:
2
Ready to win? : generating high-quality leads through online sweepstakes and contests
Schulten, Matthias Bernhard
;
Rauch, Michaela
- In:
Journal of marketing theory and practice
23
(
2015
)
1
,
pp. 21-37
Persistent link: https://www.econbiz.de/10010484123
Saved in:
3
Advancing our understanding of the theory and practice of social media marketing : introduction to the special issue
Tuten, Tracy L.
;
Mintu-Wimsatt, Alma
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011884464
Saved in:
4
Engagement with social media content : a qualitative exploration
Syrdal, Holly A.
;
Briggs, Elten
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 4-22
Persistent link: https://www.econbiz.de/10011884468
Saved in:
5
Understanding customer brand engagement with virtual social communities : a comprehensive model of drivers, outcomes and moderators
Carvalho, Amélia
;
Fernandes, Teresa
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 23-37
Persistent link: https://www.econbiz.de/10011884472
Saved in:
6
Marketing leaders and social media : blending personal and professional identities
Sihi, Debika
;
Lawson, Kara
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011884473
Saved in:
7
Capturing and co-creating student experiences in social media : a social identity theory perspective
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
- In:
Journal of marketing theory and practice
26
(
2018
)
1/2
,
pp. 55-71
Persistent link: https://www.econbiz.de/10011884475
Saved in:
8
The role of online brand communties on building brand equity and loyalty through relational benefits
Sánchez-Casado, Noelia
;
Confente, Ilenia
; …
- In:
Journal of marketing theory and practice
26
(
2018
)
3
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011912922
Saved in:
9
"Unfriend me, please!" : social media fatigue and the theory of rational choice
Logan, Kelty
;
Bright, Laura F.
;
Grau, Stacy Landreth
- In:
Journal of marketing theory and practice
26
(
2018
)
4
,
pp. 357-367
Persistent link: https://www.econbiz.de/10011951436
Saved in:
10
What makes a Super Bowl ad super? : five-act dramatic form affects consumer super bowl
advertising
ratings
Quesenberry, Keith A.
;
Coolsen, Michael K.
- In:
Journal of marketing theory and practice
22
(
2014
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10010510247
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