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~isPartOf:"Journal of marketing theory and practice : JMTP"
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Journal of marketing theory and practice : JMTP
Journal of marketing theory and practice
481
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All
ECONIS (ZBW)
187
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1
Journal
of
Marketing
Theory
and
Practice
: a retrospective of 2005-2019
Donthu, Naveen
;
Kumar, Satish
;
Pattnaik, Debidutta
; …
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
2
,
pp. 117-137
Persistent link: https://www.econbiz.de/10012483448
Saved in:
2
Expert insights in marketing theory and practice
2021
Persistent link: https://www.econbiz.de/10012483565
Saved in:
3
Exploring the relationship between co-creation (DART), brand experience strength, and brand satisfaction : a brand engagement perspective
Oklevik, Ove
;
Nysveen, Herbjørn
;
Pedersen, Per Egil
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014447767
Saved in:
4
Are marketing practice and academia in sync? : a look at the MSI priorities and marketing journal articles
Swilley, Esther
;
Walker, Doug
;
Chilton, Michael A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 57-74
Persistent link: https://www.econbiz.de/10013483439
Saved in:
5
The role of immersive technology in Customer Experience Management
Dieck, M. Claudia tom
;
Han, Dai-in Danny
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 108-119
Persistent link: https://www.econbiz.de/10013204894
Saved in:
6
How and when brand coolness transforms product quality judgments into positive word of mouth and intentions to buy/use
Bagozzi, Richard P.
;
Khoshnevis, Mozhde
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 383-402
Persistent link: https://www.econbiz.de/10014426267
Saved in:
7
Reducing service sabotage : the influence of supervisor social undermining, job stress, turnover intention and ethical conflict
Schwepker, Charles H. <Jr.>
;
Dimitriou, Christina K.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 450-469
Persistent link: https://www.econbiz.de/10014426271
Saved in:
8
Conflicting consumer cultures, shopping rituals, and the challenges of measuring consumer-based brand equity
Hajdas, Monika
;
Radomska, Joanna
;
Szpulak, Aleksandra
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 470-489
Persistent link: https://www.econbiz.de/10014426274
Saved in:
9
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
10
Clearance vs. sale : promotion keywords and their implications for retailers and public policy
Gillespie, Brian
;
Manning, Kenneth C.
;
Ferrell, Odies C.
; …
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10014426268
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