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~isPartOf:"Journal of nonprofit & public sector marketing"
~subject:"Consumer behaviour"
~subject:"Gesundheitsvorsorge"
~subject:"Soziomarketing"
~subject:"Theory"
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Consumer behaviour
Gesundheitsvorsorge
Soziomarketing
Theory
Social marketing
33
Social Marketing
31
social marketing
14
Australia
5
Australien
5
Jugendliche
5
Konsumentenverhalten
5
Youth
5
Alcohol consumption
4
Alkoholkonsum
4
Bibliometrics
3
Bibliometrie
3
Social Web
3
Social economy
3
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3
Sozialwirtschaft
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Aleti, Torgeir
1
Biswas, Saswata Narayan
1
Brennan, Linda
1
Bringle, Robert G.
1
Burton, Suzan
1
Coffie, Isaac Sewornu
1
Dadich, Ann
1
Domegan, Christine
1
Helmig, Bernd
1
Kubacki, Krzysztof
1
Mishra, Debiprasad
1
Mohanty, Nilamadhab
1
Shao, Wei
1
Siemieniako, Dariusz
1
Soboleva, Alena
1
Taiminen, Heini
1
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1
Tweneboah-Koduah, Ernest Yaw
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Journal of nonprofit & public sector marketing
Journal of business research : JBR
21
Health marketing quarterly
14
Social marketing for public health : global trends and success stories
13
Journal of marketing management : MM
11
Journal of social marketing : JSOCM
10
Europäische Hochschulschriften / 5
7
International review on public and non-profit marketing
7
SpringerLink / Bücher
7
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of consumer behaviour : an international research review
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
The Sage library in marketing
6
Australasian marketing journal
5
European journal of marketing : EJM
5
Psychology & marketing
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Journal of marketing communications
4
Sage library in marketing
4
Social marketing and behaviour change : models, theory and applications
4
Working paper / National Bureau of Economic Research, Inc.
4
Contemporary issues in social marketing
3
Faculty & research / Insead : working paper series
3
Gabler Edition Wissenschaft
3
International journal of advertising : the review of marketing communications
3
Journal of business ethics : JOBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marktorientiertes Nonprofit-Management
3
NBER Working Paper
3
NBER working paper series
3
Palgrave Advances in Behavioral Economics
3
Research
3
The SAGE handbook of social marketing
3
The journal of brand management : an international journal
3
The journal of services marketing
3
Young consumers : insight and ideas for responsible marketers
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
2
European journal of marketing
2
Food policy : economics planning and politics of food and agriculture
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ECONIS (ZBW)
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1
Influencing behavior change through corporate
social
marketing
: evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
2
Combining the COM-B model and habit theory to leverage understanding of adolescents' tooth-brushing behavior
Taiminen, Heini
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10014444831
Saved in:
3
Message framing and perceived risk of blood donation
Mohanty, Nilamadhab
;
Biswas, Saswata Narayan
;
Mishra, …
- In:
Journal of nonprofit & public sector marketing
35
(
2023
)
2
,
pp. 165-193
Persistent link: https://www.econbiz.de/10014234446
Saved in:
4
Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan
;
Dadich, Ann
;
Soboleva, Alena
- In:
Journal of nonprofit & public sector marketing
25
(
2013
)
2
,
pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
Saved in:
5
Framing and efficacy : the effect of regulatory fit on skin cancer prevention and detection
Shao, Wei
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
3
,
pp. 161-180
Persistent link: https://www.econbiz.de/10009657707
Saved in:
6
Innovation in
social
marketing
research methods : what can collages add to a multimethod research project exploring alcohol consumption among young people?
Kubacki, Krzysztof
;
Siemieniako, Dariusz
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10009411300
Saved in:
7
Behavioral change starts in the family : the role of family communication and implications for
social
marketing
Aleti, Torgeir
;
Brennan, Linda
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 367-386
Persistent link: https://www.econbiz.de/10009411302
Saved in:
8
Charting
social
marketing
's implications for service-learning
Domegan, Christine
;
Bringle, Robert G.
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
3
,
pp. 198-215
Persistent link: https://www.econbiz.de/10008654717
Saved in:
9
On the effectiveness of
social
marketing
: what do we really know?
Helmig, Bernd
;
Thaler, Julian Matthias
- In:
Journal of nonprofit & public sector marketing
22
(
2010
)
4
,
pp. 264-287
Persistent link: https://www.econbiz.de/10008811349
Saved in:
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