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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"The marketing review"
~source:"econis"
~subject:"Film industry"
~subject:"Kreativität"
~subject:"Werbewirkung"
~subject:"Werbung"
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Journal of promotion management : JPM
The marketing review
Journal of historical research in marketing
14
Journal of advertising research
12
Journal of advertising : official publication of the American Academy of Advertising
11
International journal of advertising : the quarterly review of marketing communications
8
Journal of marketing communications
8
Advertising in developing and emerging countries : the economic, political and social context
7
Journal of advertising
7
A master class in brand planning : the timeless works of Stephen King
6
NBER working paper series
4
SpringerLink / Bücher
4
The advertising handbook
4
Working paper / National Bureau of Economic Research, Inc.
4
CESifo working papers
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European journal of marketing : EJM
3
International journal of marketing : IJM ; formerly Der Markt
3
Journal of business anthropology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Business history
2
CORE discussion paper : DP
2
Gender in management : an international journal
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of electronic commerce : IJEC
2
International journal of industrial organization
2
International journal of management practice : IJMP
2
Journal of current issues and research in advertising
2
NBER Working Paper
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Routledge studies in human geography
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Schriften zu Marketing und Management
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The advertising and consumer culture reader
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Volkswirtschaftliche Diskussionsbeiträge
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A.E. Res.
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Absatzwirtschaft / Schriften zum Marketing
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Accounting history review
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Advancing research on projects and temporary organizations
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ECONIS (ZBW)
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1
Dramaturgy of a campaign : viewing the advertising agency process as a theatrical production
Meyer, Heather M.
;
Schulz, Steven A.
- In:
Journal of promotion management : JPM
23
(
2017
)
4
,
pp. 504-520
Persistent link: https://www.econbiz.de/10011799264
Saved in:
2
From pitch to ditch : the client/ad agency life cycle
Turnbull, Sarah
- In:
The marketing review
16
(
2016
)
2
,
pp. 111-127
Persistent link: https://www.econbiz.de/10011642065
Saved in:
3
Korean advertising practitioners' perspectives on celebrity endorsement
Um, Nam-Hyun
;
Lee, Wei-Na
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 33-54
Persistent link: https://www.econbiz.de/10011304632
Saved in:
4
Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki
;
Hosoda, Takamichi
- In:
The marketing review
15
(
2015
)
3
,
pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
Saved in:
5
Service quality of advertising and promotions agencies in South Africa
Quebra, Bruno
;
Bick, Geoff
;
Abratt, Russell
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 605-628
Persistent link: https://www.econbiz.de/10010233251
Saved in:
6
The future of creativity in advertising
Belch, Michael A.
;
Belch, George E.
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 395-399
Persistent link: https://www.econbiz.de/10010198663
Saved in:
7
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
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