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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~subject:"Brand management"
~subject:"Markenführung"
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Brand management
Markenführung
Consumer behaviour
54
Konsumentenverhalten
54
Brand image
40
Markenimage
40
Brand
29
Markenartikel
29
Advertising effects
28
Werbewirkung
28
Internet marketing
18
Online-Marketing
18
Product Placement
14
Product placement
14
Advertising
13
Werbung
13
Social Web
12
Social web
12
Marketing management
11
Marketingmanagement
11
Sales promotion
7
Verkaufsförderung
7
Austria
6
Beziehungsmarketing
6
Relationship marketing
6
product placement
6
Österreich
6
Advertising planning
5
Deutschland
5
Germany
5
Online retailing
5
Online-Handel
5
USA
5
United States
5
Werbeplanung
5
social media
5
Designation of origin
4
Herkunftsbezeichnung
4
Music
4
Music industry
4
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Undetermined
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Article
99
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3
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Article in journal
102
Aufsatz in Zeitschrift
102
Collection of articles of several authors
3
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3
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English
75
German
27
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Strebinger, Andreas
4
Arli, Denni
2
Arora, Anshu
2
Baumgarth, Carsten
2
Callison, Coy
2
Dardis, Frank E.
2
Esch, Franz-Rudolf
2
Keusch, Florian
2
Kim, Eunice
2
Lee, Sang Yeal
2
Mayerhofer, Wolfgang
2
McMillan, Sally J.
2
Melanthiou, Yioula
2
Park, Jae Hee
2
Phau, Ian
2
Schmierbach, Mike
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahn, Euijin
1
Akturan, Ulun
1
Anderson, Ronald
1
Annen, Raphael
1
Arora, Amit
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Baetzgen, Andreas
1
Baksh-Mohammed, Sufyan
1
Ballhausen, Marcus
1
Barnes, Liz
1
Bekmeier-Feuerhahn, Sigrid
1
Bellur, Saraswathi
1
Berger, Bruce K.
1
Bhat, Savita
1
Bilgram, Volker
1
Bissell, Kimberly
1
Bozbay, Zehra
1
Brown, Ulysses J., III.
1
Bui, M̃y
1
Burkhalter, Janée
1
Calderon-Monge, Esther
1
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Journal of promotion management : JPM
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
602
The journal of brand management : an international journal
562
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
257
European journal of marketing : EJM
125
Psychology & marketing
112
Journal of strategic marketing
111
Industrial marketing management : the international journal for industrial and high-tech firms
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Journal of promotion management : innovations in planning and applied research
75
Springer eBook Collection
75
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
International journal of advertising : the review of marketing communications
68
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Journal of marketing management : JMM ; journal of the Academy of Marketing
60
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of global marketing
56
Research
56
Journal of marketing research : JMR
55
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
53
Business horizons
52
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ECONIS (ZBW)
102
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102
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1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Country of origin association in retail and wholesale
branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
Storytelling : a guideline and an application in the Bundeswehr's (personnel) marketing
Hattke, Judith
;
Gilch, Kim
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
62
(
2016
)
4
,
pp. 30-35
Persistent link: https://www.econbiz.de/10011581754
Saved in:
4
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
5
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
7
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
8
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
9
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
10
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
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