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~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Young consumers : insight and ideas for responsible marketers"
~subject:"Konsumentenverhalten"
~subject:"Verkaufsförderung"
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Fernsehwerbung
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Television advertising
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Advertising effects
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Werbewirkung
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Journal of promotion management : JPM
Young consumers : insight and ideas for responsible marketers
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
7
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of advertising : the review of marketing communications
4
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of the Academy of Marketing Science
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research
2
Journal of marketing research : JMR
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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NBER working paper series
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The IUP journal of marketing management : IJMM
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The journal of consumer marketing
2
Working paper / National Bureau of Economic Research, Inc.
2
Arts and the market
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Asia Pacific journal of marketing and logistics
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BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
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Discussion paper / Centre for Economic Policy Research
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Discussion paper / Institute of Social and Economic Research
1
E-Business
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Economic development : journal of the Institute of Economics, Skopje
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Economic research
1
Eurasian business review
1
European journal of marketing
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European journal of marketing : EJM
1
Forschungsgruppe Konsum und Verhalten
1
Frontrunners or copycats?
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
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Göteborgsstudier i journalistik och masskommunikation
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Information economics and policy : IEP
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Information systems research : ISR
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1
Active mediation of television, internet and mobile advertising
Shin, Wonsun
- In:
Young consumers : insight and ideas for responsible …
18
(
2017
)
4
,
pp. 378-392
Persistent link: https://www.econbiz.de/10011806307
Saved in:
2
Pinning and promotion : how local television stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
CBS promotion of future programming during the 2011 NCAA Tournament
Fortunato, John A.
- In:
Journal of promotion management : JPM
18
(
2012
)
4
,
pp. 474-488
Persistent link: https://www.econbiz.de/10009678850
Saved in:
4
TV ratings and verbal and visual sexual content in promotional ads
Davies, John J.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 378-395
Persistent link: https://www.econbiz.de/10009422517
Saved in:
5
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
6
Influence of television advertising on adolescents in China : an urban-rural comparison
Chan, Kara
;
Cai, Xiao
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
2
,
pp. 133-145
Persistent link: https://www.econbiz.de/10003860012
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