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~isPartOf:"Journal of promotion management : JPM"
~language:"bul"
~language:"deu"
~language:"eng"
~language:"hun"
~language:"msa"
~language:"und"
~person:"Gierl, Heribert"
~person:"Grewal, Dhruv"
~person:"Lusk, Jayson L."
~person:"Narayan, Paresh Kumar"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Großbritannien"
~subject:"Kapitaleinkommen"
~type_genre:"Article in journal"
~type_genre:"Case study"
~type_genre:"Konferenzbeitrag"
~type_genre:"No longer published / No longer aquired"
~type_genre:"Textbook"
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Consumer behaviour
Großbritannien
Kapitaleinkommen
Konsumentenverhalten
6
Advertising
2
Australia
2
Australien
2
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
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Markenimage
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Werbung
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Advertising effects
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Chirurgie
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Consumer attitudes
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Cosmetics
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Designation of origin
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Fernsehwerbung
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Geschichte
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Herkunftsbezeichnung
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Kosmetik
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Luxusgüter
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Marketingmanagement
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Mobile Marketing
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Mobile business
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Mobile marketing
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Mobiltelefon
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P2P network
1
SMS advertising
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Sales promotion
1
Surgery
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Television advertising
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Verbrauchereinstellung
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Gierl, Heribert
Grewal, Dhruv
Lusk, Jayson L.
Narayan, Paresh Kumar
Phau, Ian
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
2
Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
2
Santini, Fernando de Oliveira
2
Schmierbach, Mike
2
Spralls, Samuel A.
2
Srivastava, R. K.
2
Thrassou, Alkis
2
Agrawal, Deepak
1
Agrawal, Rajat
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Akturan, Ulun
1
Amyx, Douglas Alan
1
An, Soontae
1
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Journal of promotion management : JPM
Marketing : ZFP ; journal of research and management
16
Journal of business research : JBR
13
Journal of retailing
13
Pacific-Basin finance journal
12
American journal of agricultural economics
11
Applied economic perspectives and policy
10
Journal of international financial markets, institutions & money
9
Journal of the Academy of Marketing Science
9
Emerging markets review
8
Journal of marketing
8
Marketing intelligence & planning
8
Food policy : economics planning and politics of food and agriculture
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of fashion marketing and management
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Health economics
5
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing research
5
Psychology & marketing
5
Applied economics letters
4
European review of agricultural economics : ERAE
4
International review of financial analysis
4
Journal of agricultural and applied economics
4
Journal of banking & finance
4
Journal of business economics : JBE
4
Journal of economic behavior & organization : JEBO
4
Journal of retailing and consumer services
4
MSI reports : working paper series
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
The journal of brand management : an international journal
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Australasian marketing journal
3
Energy economics
3
The international review of retail, distribution and consumer research
3
The journal of behavioral finance : a publication of the Institute of Behavioral Finance
3
The journal of consumer marketing
3
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Source
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ECONIS (ZBW)
6
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1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
3
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
4
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
5
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
6
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
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