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~isPartOf:"Journal of promotion management : JPM"
~language:"eng"
~language:"hun"
~language:"ita"
~person:"De Grauwe, Paul"
~person:"Minford, Patrick"
~person:"Phau, Ian"
~person:"Zaremba, Adam"
~subject:"EU-Mitgliedschaft"
~subject:"EU-Staaten"
~subject:"Euro"
~subject:"Konsumentenverhalten"
~subject:"Share price"
~subject:"United Kingdom"
~type_genre:"Article in journal"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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EU-Mitgliedschaft
EU-Staaten
Euro
Konsumentenverhalten
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Consumer behaviour
6
Advertising
2
Australia
2
Australien
2
Brand
2
Brand image
2
Brand management
2
Markenartikel
2
Markenführung
2
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1
Chirurgie
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Marketingmanagement
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Mobile business
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Mobile marketing
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Mobiltelefon
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P2P network
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SMS advertising
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De Grauwe, Paul
Minford, Patrick
Phau, Ian
Zaremba, Adam
Chung, Hwiman
4
Ahn, Euijin
3
Arli, Denni
3
Lee, Sang Yeal
3
Loureiro, Sandra Maria Correia
3
Vrontis, Demetris
3
Arora, Amit
2
Arora, Anshu
2
Callison, Coy
2
Cheah, Isaac
2
Dardis, Frank E.
2
Divine, Richard L.
2
Dix, Steve
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Yeo Jung
2
Manickam, Sakkthivel A.
2
McClung, Steven
2
McMillan, Sally J.
2
Muehling, Darrel D.
2
Muralidharan, Sidharth
2
Notarantonio, Elaine M.
2
Park, Jae Hee
2
Podnar, Klement
2
Quigley, Charles J.
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Quintal, Vanessa
2
Sampaio, Cláudio Hoffmann
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Santini, Fernando de Oliveira
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Schmierbach, Mike
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Spralls, Samuel A.
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Srivastava, R. K.
2
Thrassou, Alkis
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1
Agrawal, Rajat
1
Ahern, Lee
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Ahmed, Zafar U.
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Journal of promotion management : JPM
Quarterly economic bulletin
17
Intereconomics : review of European economic policy
13
Open economies review
11
Marketing intelligence & planning
8
Applied economics
7
Journal of fashion marketing and management
7
Journal of international money and finance
6
Economic research
5
Journal of banking & finance
5
Journal of business research : JBR
5
Journal of common market studies : JCMS
5
Research in international business and finance
5
European economic review : EER
4
Finance research letters
4
International finance
4
Journal of international consumer marketing
4
Journal of international financial markets, institutions & money
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
E-Finanse : finansowy kwartalnik internetowy
3
Economic modelling
3
Economic policy : a European forum
3
Economics letters
3
European journal of political economy
3
Journal of empirical finance
3
Journal of retailing and consumer services
3
Journal of risk and financial management : JRFM
3
Pacific-Basin finance journal
3
The world economy : the leading journal on international economic relations
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
2
CESifo forum : a bi-monthly journal on European economic issues
2
Copernican Journal of Finance & Accounting : CJF&A
2
Direct marketing : an international journal
2
Economic affairs : journal of the Institute of Economic Affairs
2
Emerging markets, finance and trade : EMFT
2
Empirica : journal of european economics
2
European journal of marketing : EJM
2
International review of financial analysis
2
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ECONIS (ZBW)
6
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1
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
2
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
3
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
4
Keeping up with the Kardashians : consumers' intention to engage in cosmetic surgery
Sood, Abhinav
;
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 185-206
Persistent link: https://www.econbiz.de/10011729509
Saved in:
5
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
6
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
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