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~isPartOf:"Journal of promotion management : JPM"
~subject:"Consumer behaviour"
~subject:"Macroeconomic performance"
~subject:"Soziale Werte"
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Search: subject_exact:"Cultural identity"
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Consumer behaviour
Macroeconomic performance
Soziale Werte
Cultural identity
16
Kulturelle Identität
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Advertising effects
8
Konsumentenverhalten
8
Werbewirkung
8
Advertising
6
Werbung
6
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3
Internationales Marketing
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Social values
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2
Brand management
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Sexuality
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cultural values
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culture
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uncertainty avoidance
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Ahn, Euijin
1
Arora, Amit
1
Arora, Anshu
1
Che, Yu
1
Choi, Hojoon
1
Chung, Hwiman
1
Deshpande, Sameer
1
Erdogan, B. Zafer
1
Fam, Kim Shyan
1
Gray, Vaughan
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Ioannou, Myria
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Khairullah, Durriya Z.
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Khairullah, Zahid Y.
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Kim, Bong-chul
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Kim, Jooyoung
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1
Lee, Yoon J.
1
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1
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1
Saleem, Salman
1
Singh, Gurmeet
1
Sukanlaya Sawang
1
Waller, David S.
1
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Journal of promotion management : JPM
Journal of business research : JBR
64
Journal of international consumer marketing
50
International marketing review
25
Journal of international marketing
21
Journal of global marketing
19
Asia Pacific journal of marketing and logistics
12
Cross cultural management : an international journal
12
International journal of consumer studies
12
Journal of business ethics : JOBE
12
Journal of retailing and consumer services
12
Journal of travel and tourism marketing
11
Marketing theory
11
Culture, leadership, and organizations : the GLOBE study of 62 societies
10
Global consumer behavior
10
Psychology & marketing
10
The journal of consumer marketing
10
International journal of hospitality management
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
The journal of brand management : an international journal
8
European journal of marketing : EJM
7
Foundations of cross cultural management ; Vol. 3
7
International business review : the official journal of the European International Business Academy
7
Journal of marketing communications
7
Journal of world business : JWB
7
Research in consumer behavior
7
Technological forecasting & social change : an international journal
7
Australasian marketing journal
6
Cross-cultural and critical perspectives on brands
6
Discussion paper series / IZA
6
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
6
Tourism management : research, policies, practice
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of consumer behaviour : an international research review
5
Journal of fashion marketing and management
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing management : MM
5
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ECONIS (ZBW)
10
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
Saved in:
3
Cultural paradox in advertising : evidence from Finland
Saleem, Salman
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 615-632
Persistent link: https://www.econbiz.de/10011799547
Saved in:
4
Chinese cultural values and personal referral sources in international education choice
Gray, Vaughan
;
Fam, Kim Shyan
;
Che, Yu
;
Singh, Gurmeet
- In:
Journal of promotion management : JPM
21
(
2015
)
6
,
pp. 817-834
Persistent link: https://www.econbiz.de/10011433669
Saved in:
5
Effects of ethnic identity on perceived advertisers’ motives in values advocacy advertising
Lee, Yoon J.
;
Liu, Yung-i
;
Lee, Taejun
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 583-604
Persistent link: https://www.econbiz.de/10010233275
Saved in:
6
The effects of fear appeal : a moderating role of culture and message type
Chung, Hwiman
;
Ahn, Euijin
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 452-469
Persistent link: https://www.econbiz.de/10010198653
Saved in:
7
Offensiveness of advertising with violent image appeal : a cross-cultural study
Waller, David S.
;
Deshpande, Sameer
;
Erdogan, B. Zafer
- In:
Journal of promotion management : JPM
19
(
2013
)
4
,
pp. 400-417
Persistent link: https://www.econbiz.de/10010198661
Saved in:
8
Cultural values in Indian television advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
9
Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria
;
Rusu, Olga
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 344-360
Persistent link: https://www.econbiz.de/10009621068
Saved in:
10
Sex appeal in advertising : what consumers think
Sukanlaya Sawang
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003974808
Saved in:
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