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~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet marketing"
~subject:"Markenführung"
~subject:"Werbung"
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Search: subject_exact:"Advertising response"
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Internet marketing
Markenführung
Werbung
Advertising effects
116
Werbewirkung
116
Consumer behaviour
60
Konsumentenverhalten
60
Advertising
53
Brand management
25
Online-Marketing
22
Brand image
18
Markenimage
18
Product Placement
16
Product placement
16
Brand
14
Markenartikel
14
Celebrity endorsement
13
Celebrity-Werbung
13
USA
13
United States
13
advertising
11
product placement
11
Sales promotion
9
Verkaufsförderung
9
Cultural identity
8
Emotion
8
Kulturelle Identität
8
Marketing management
8
Marketingmanagement
8
Fernsehwerbung
7
Television advertising
7
Psychology of advertising
6
Sexuality
6
Sexualität
6
Werbepsychologie
6
content analysis
6
China
5
Film industry
5
Filmwirtschaft
5
Green marketing
5
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74
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74
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English
74
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Lee, Sang Yeal
3
Dardis, Frank E.
2
Dodoo, Naa Amponsah
2
Kim, Eunice
2
Kim, Sojung
2
Muralidharan, Sidharth
2
Park, Jin Seong
2
Park, Sejin
2
Schmierbach, Mike
2
Ahern, Lee
1
Arora, Amit
1
Arora, Anshu
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
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1
Baack, Daniel W.
1
Bedingfield, Sid
1
Beerli-Palacio, Asunción
1
Bellur, Saraswathi
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Brubaker, Pamela
1
Chan, Agnes S.
1
Chan, Fanny Fong Yee
1
Chang, Yu-ting
1
Chen, Huan
1
Cheung, Mei-chun
1
Cho, Yong-suk
1
Choi, Hojoon
1
Choi, Sejung Marina
1
Chtourou, Saber
1
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1
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1
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1
Deshpande, Sameer
1
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1
Erdogan, B. Zafer
1
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Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
183
International journal of advertising : the quarterly review of marketing communications
151
Journal of business research : JBR
147
Journal of advertising research
143
Journal of marketing communications
143
Journal of advertising : official publication of the American Academy of Advertising
123
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of promotion management : innovations in planning and applied research
68
International journal of internet marketing and advertising : IJIMA
62
Psychology & marketing
62
Journal of retailing and consumer services
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of current issues and research in advertising : JCIRA
42
European journal of marketing : EJM
40
Journal of marketing research : JMR
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
38
The journal of product & brand management
34
SpringerLink / Bücher
33
Health marketing quarterly
32
Journal of current issues and research in advertising
31
Marketing letters : a journal of research in marketing
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
29
Marketing : ZFP ; journal of research and management
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Journal of marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of global marketing
26
Journal of advertising
24
Journal of marketing research
24
Asia Pacific journal of marketing and logistics
23
The journal of consumer marketing
23
Journal of international consumer marketing
21
Journal of the Academy of Marketing Science
21
International journal of hospitality management
20
Marketing intelligence & planning
20
International journal of pharmaceutical and healthcare marketing : IJPHM
19
Information systems research : ISR
18
International journal of consumer studies
18
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ECONIS (ZBW)
74
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74
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1
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
3
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
4
Tell what you want but do not irritate me : a senior perspective about advertising
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 198-214
Persistent link: https://www.econbiz.de/10011875375
Saved in:
5
Are they celebrity followers? : examining the third-person perception of celebrity-endorsed advertising
Pan, Po-Lin
;
Meng, Juan
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 233-250
Persistent link: https://www.econbiz.de/10011875383
Saved in:
6
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
7
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
8
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
9
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
10
Consumer responses to slice-of-life versus slice-of-death advertising appeals : exploring the role of polysemy, branding, and culture
Arora, Anshu
;
Arora, Amit
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 123-162
Persistent link: https://www.econbiz.de/10011729481
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