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Search: ("Investition" OR "Konsumentenverhalten" OR "Steuer" OR "Wirtschaftskrise" OR "Wirtschaftspolitik") AND NOT isPartOf:Wirtschaftsdienst
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Consumer behaviour
165
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Advertising effects
60
Werbewirkung
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Brand management
47
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47
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42
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37
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Phau, Ian
6
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Journal of promotion management : JPM
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Der Betrieb
10,956
Deutsche Steuer-Zeitung : DStZ
7,117
NBER working paper series
3,503
Working paper / National Bureau of Economic Research, Inc.
3,334
Die Volkswirtschaft : das Magazin für Wirtschaftspolitik
3,303
NBER Working Paper
2,932
Journal of business research : JBR
2,218
SpringerLink / Bücher
2,102
Journal of retailing and consumer services
1,933
Steuer und Wirtschaft : StuW ; Zeitschrift für die gesamten Steuerwissenschaften
1,867
CESifo working papers
1,823
Betriebs-Berater : BB
1,699
Discussion paper / Centre for Economic Policy Research
1,653
Working paper
1,349
Europäische Hochschulschriften / 5
1,153
Perspektiven der Wirtschaftspolitik : eine Zeitschrift des Vereins für Socialpolitik ; PWP
982
IMF working papers
944
IMF staff country report
917
Journal of public economics
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Discussion paper series / IZA
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IMF country report
859
Ifo Dresden berichtet
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Ifo-Schnelldienst
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Intereconomics : review of European economic policy
781
Economics letters
769
International journal of consumer studies
763
International journal of hospitality management
740
Betriebs-Berater / Außenwirtschaftsdienst : Zehntagedienst für Wirtschafts-, Steuer-, Arbeits- u. Sozialrecht
734
Springer eBook Collection
726
National tax journal
692
CESifo Working Paper Series
668
The American economic review
667
Perspektiven der Wirtschaftspolitik
664
OECD Tax Statistics
661
Psychology & marketing
661
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ECONIS (ZBW)
169
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1
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
2
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
3
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
4
Dragging market mavens to promote apps repatronage intention : the forgotten market segment
Sajad Rezaei
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 511-532
Persistent link: https://www.econbiz.de/10011979104
Saved in:
5
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
6
Consumer behavior in the disposal of products : forty years of research
Cruz-Cárdenas, Jorge
;
Arévalo-Chávez, Patricio
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 617-636
Persistent link: https://www.econbiz.de/10011979187
Saved in:
7
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
8
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
9
Attractiveness, purchase intention, and willingness to pay more for global brands : evidence from Turkish market
Akturan, Ulun
;
Bozbay, Zehra
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 737-754
Persistent link: https://www.econbiz.de/10011979199
Saved in:
10
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
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