//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : JPM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Produktimage"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand image
47
Markenimage
47
Brand management
37
Consumer behaviour
37
Konsumentenverhalten
37
Markenführung
37
Advertising effects
18
Brand
18
Markenartikel
18
Werbewirkung
18
Advertising
12
Werbung
12
Internet marketing
10
Online-Marketing
10
Social Web
7
Social web
7
Designation of origin
6
Herkunftsbezeichnung
6
Marketing management
4
Marketingmanagement
4
Online retailing
4
Online-Handel
4
Product Placement
4
Product placement
4
Public relations
4
purchase intention
4
purchase intentions
4
Öffentlichkeitsarbeit
4
Celebrity endorsement
3
Celebrity-Werbung
3
Emotion
3
Facebook
3
Personality psychology
3
Persönlichkeitspsychologie
3
advertising
3
brand equity
3
brand familiarity
3
brand recall
3
structural equation modeling
3
Beziehungsmarketing
2
more ...
less ...
Online availability
All
Undetermined
27
Type of publication
All
Article
47
Type of publication (narrower categories)
All
Article in journal
47
Aufsatz in Zeitschrift
47
Language
All
English
47
Author
All
Arli, Denni
2
Kim, Eunice
2
Phau, Ian
2
Agheshlouei, Hamed
1
Ahern, Lee
1
Ahmed, Zafar U.
1
Ahn, Euijin
1
Anderson, Ronald
1
Arora, Amit
1
Arora, Anshu
1
Attaran, Sharmin
1
Baack, Daniel W.
1
Barnes, Liz
1
Becker, Kip
1
Bellur, Saraswathi
1
Bhakar, Shailja
1
Bhat, Savita
1
Brodowsky, Glen H.
1
Bui, M̃y
1
Burkhalter, Janée
1
Calderon-Monge, Esther
1
Chakraborty, Uttam
1
Chang, Yu-ting
1
Cheah, Isaac
1
Cho, Moonhee
1
Chung, Hwiman
1
Cistulli, Mark
1
Dardis, Frank E.
1
Dewi Retno Rosari, Theresia Sri
1
Dodoo, Naa Amponsah
1
Donlan, Leah Kathleen
1
Eastin, Matthew S.
1
Felix, Reto
1
Fram, Eugene H.
1
Fraustino, Julia
1
Gautam, Vikas
1
Hamilton, Mitchell
1
Han, Jiyoon
1
Han, Min Chung
1
Hinck, Wolfgang
1
more ...
less ...
Published in...
All
Journal of promotion management : JPM
Journal of business research : JBR
485
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
99
Journal of travel and tourism marketing
98
Journal of marketing communications
90
Marketing intelligence & planning
80
International journal of hospitality management
79
Journal of international consumer marketing
74
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
69
Journal of strategic marketing
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
64
SpringerLink / Bücher
64
Journal of global marketing
63
Journal of marketing management : MM
62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Cogent business & management
58
Journal of fashion marketing and management
56
Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of Islamic marketing
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Tourism management perspectives : TMP
46
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
more ...
less ...
Source
All
ECONIS (ZBW)
47
Showing
1
-
10
of
47
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding cosmopolitanism and brand origin recognition accuracy : the moderating effect of need for cognition
Laroche, Michel
;
Zhang, Chun
;
Sambath, Alice
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 441-458
Persistent link: https://www.econbiz.de/10011979090
Saved in:
2
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
3
Brand personality usage in crisis communication in Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
Twenty-five years after the fall of the Berlin Wall : an empirical revisit of West German consumers' attitudes toward products and brands from former East Germany
Ahmed, Zafar U.
;
Hinck, Wolfgang
;
Felix, Reto
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 895-910
Persistent link: https://www.econbiz.de/10011979301
Saved in:
5
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
6
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
7
Does celebrity image congruence influences brand attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
8
How much more (or less) is a brand worth when made in a low labor-cost country? : it depends upon who and where you ask
Ho, Foo Nin
;
Brodowsky, Glen H.
;
Lee, Seonsu
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 295-311
Persistent link: https://www.econbiz.de/10011875416
Saved in:
9
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
10
Why consumers in developing countries prefer foreign brands : a study of Japanese brands in Vietnam
Kim Nguyen Thuy Hang Dao
;
von der Heidt, Tania
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011875431
Saved in:
1
2
3
4
5
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->