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~isPartOf:"Journal of promotion management : JPM"
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Social Web
7
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Internet marketing
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Journal of promotion management : JPM
International journal of internet marketing and advertising : IJIMA
23
Journal of business research : JBR
20
Online Information Review
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Journal of Research in Interactive Marketing
11
Journal of retailing and consumer services
11
MPRA Paper
11
Strategic Direction
11
Business Horizons
9
Journal of promotion management : innovations in planning and applied research
9
CESifo working papers
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International Journal of Public Administration in the Digital Age (IJPADA)
8
International journal of business information systems : IJBIS
8
International journal of hospitality management
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Management Dynamics in the Knowledge Economy Journal
8
The journal of product & brand management
8
Business horizons
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of sport management and marketing : IJSMM
7
Journal of Product & Brand Management
7
EERI Research Paper Series
6
International journal of electronic marketing and retailing : IJEMR
6
International journal of technology marketing : IJTMkt
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
CESifo Working Paper
5
Cogent Business & Management
5
Cogent business & management
5
International Journal of E-Politics (IJEP)
5
International Journal of Virtual Communities and Social Networking (IJVCSN)
5
Journal of hospitality marketing & management
5
Marketing Intelligence & Planning
5
Marketing intelligence & planning
5
Proceedings of International Academic Conferences
5
Corporate Communications: An International Journal
4
Corporate communications : an international journal
4
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
4
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ECONIS (ZBW)
7
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1
Why consumers like
facebook
brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
Saved in:
2
Understanding non-profit and for-profit social marketing on social media : the case of anti-texting while driving
Lou, Chen
;
Alhabash, Saleem
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 484-510
Persistent link: https://www.econbiz.de/10011979102
Saved in:
3
Brand personality usage in crisis communication in
Facebook
Han, Jiyoon
;
Sung, Yoon Hi
;
Kim, Dong Hoo
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 798-819
Persistent link: https://www.econbiz.de/10011979242
Saved in:
4
The interaction effects of social norms and dissatisfaction toward drinking on willingness to visit and comment on binge drinking prevention
Facebook
Lee, Yoon-Joo
;
Ahn, Hoyoung
- In:
Journal of promotion management : JPM
23
(
2017
)
6
,
pp. 813-833
Persistent link: https://www.econbiz.de/10011799611
Saved in:
5
Social network reputation management : an international study
Becker, Kip
;
Nobre, Helena
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 436-451
Persistent link: https://www.econbiz.de/10010489060
Saved in:
6
Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem
;
Efrat, Kalanit
- In:
Journal of promotion management : JPM
20
(
2014
)
4
,
pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
Saved in:
7
Social media, social me : a content analysis of beauty companies’ use of
Facebook
in marketing and branding
Shen, Bin
;
Bissell, Kimberly
- In:
Journal of promotion management : JPM
19
(
2013
)
5
,
pp. 629-651
Persistent link: https://www.econbiz.de/10010233245
Saved in:
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