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~isPartOf:"Journal of promotion management : JPM"
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Fernsehwerbung
15
Television advertising
15
USA
8
United States
8
Advertising effects
7
Werbewirkung
7
Product Placement
5
Product placement
5
Sport event
5
Sportveranstaltung
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Fernsehprogramm
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Television programme
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Consumer behaviour
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Internet marketing
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Konsumentenverhalten
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Online-Marketing
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Television
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Verkaufsförderung
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Advertising
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Ball game
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Brand management
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Marketingmanagement
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Psychology of advertising
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television commercials
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Advertising media
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Armed forces
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Army advertising
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Article
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English
21
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Aiyeku, Joseph F.
1
Alessandri, Susan Westcott
1
Apostolopoulou, Artemisia
1
Arroyo-Cañada, Francisco-Javier
1
Bellman, Steven
1
Billings, Andrew C.
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Chae, Myung-jin
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Clark, John S.
1
Cleophat, Claudine R.
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Davies, John J.
1
De los Santos, Gilberto
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Dekker, Kim
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Dix, Steve
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Gladden, James M.
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Hong, Soonkwan
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Jeong, Yongick
1
Khairullah, Durriya Z.
1
Khairullah, Zahid Y.
1
Lee, Jinhee
1
Limbu, Yam
1
McClung, Steven
1
Newton, Gregory D.
1
Park, Jin Seong
1
Park, Sejin
1
Peterson, Robin T.
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Phau, Ian
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Reid, Ryan
1
Reijmersdal, Eva A. van
1
Robinson, Jennifer A.
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Saini, Anne Noyes
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Shears, Peter
1
Smolianov, Peter
1
Sung, Hye Jin
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Varan, Duane
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Journal of promotion management : JPM
The journal of media economics
118
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
109
Journal of advertising research
85
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
Working paper / National Bureau of Economic Research, Inc.
42
NBER working paper series
35
Discussion paper / Centre for Economic Policy Research
30
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
NBER Working Paper
29
SpringerLink / Bücher
26
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
23
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
ZDF-Schriftenreihe / Zweites Deutsches Fernsehen, Informations- und Presseabteilung, Öffentlichkeitsarbeit
20
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Kom / Kommission der Europäischen Gemeinschaften
16
CESifo working papers
15
MPRA Paper
14
Strategien erfolgreicher TV-Marken : eine internationale Analyse
14
Zur Ökonomie der Unterhaltungsproduktion
14
Europäische Hochschulschriften / 5
13
Journal of business research : JBR
13
Prometheus
13
Schriftenreihe der Landesmedienanstalten
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Working Papers / eSocialSciences
12
Discussion paper series / IZA
11
Gabler Edition Wissenschaft
11
IZA Discussion Papers
11
P / the Rand Corporation
11
Prometheus : critical studies in innovation
11
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
11
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ECONIS (ZBW)
21
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1
Evaluating the message strategy of U.S. Army advertising : with focus on information needs and motivational cues
Park, Sejin
;
Lee, Jinhee
;
Park, Jin Seong
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 303-319
Persistent link: https://www.econbiz.de/10011729557
Saved in:
2
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
3
Product placement : the UK and the new rules
Shears, Peter
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10010343557
Saved in:
4
Contextual priming effects of
television
programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
5
The Athens exemplar : an Olympic promotion effort pays off for "the networks of NBC"
Newton, Gregory D.
;
Williams, Glenda C.
;
Eastman, Susan T.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 137-149
Persistent link: https://www.econbiz.de/10003884529
Saved in:
6
Cultural values in Indian
television
advertising
Khairullah, Durriya Z.
;
Khairullah, Zahid Y.
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 265-281
Persistent link: https://www.econbiz.de/10009754883
Saved in:
7
Considerations of interactive digital
television
as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
8
Real women watch football : gender differences in the consumption of the NFL Super Bowl broadcast
Clark, John S.
;
Apostolopoulou, Artemisia
;
Gladden, James M.
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 165-183
Persistent link: https://www.econbiz.de/10003884537
Saved in:
9
Product placement in African-American targeted shows on the defunct UPN network
McClung, Steven
;
Cleophat, Claudine R.
- In:
Journal of promotion management : JPM
14
(
2008
)
1/2
,
pp. 121-136
Persistent link: https://www.econbiz.de/10003810671
Saved in:
10
Disclosing celebrity endorsement in a
television
program to mitigate persuasion : how disclosure type and celebrity credibility interact
Dekker, Kim
;
Reijmersdal, Eva A. van
- In:
Journal of promotion management : JPM
19
(
2013
)
2
,
pp. 224-240
Persistent link: https://www.econbiz.de/10009754892
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