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~isPartOf:"Journal of promotion management : JPM"
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Consumer behaviour
165
Konsumentenverhalten
165
Advertising effects
116
Werbewirkung
116
Advertising
82
Werbung
82
Brand management
67
Markenführung
67
Internet marketing
55
Online-Marketing
55
Brand image
47
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42
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42
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41
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33
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Brand
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Marketing management
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Phau, Ian
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Journal of promotion management : JPM
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,353
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
38,108
NBER working paper series
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Betriebs-Berater : BB ; Recht, Wirtschaft, Steuern
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MPRA Paper
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Chemical week
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Oil & gas journal : international petroleum news and technology
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Working paper / National Bureau of Economic Research, Inc.
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Forbes : business and finance
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IZA Discussion Papers
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Business week / European edition : BW
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Economic and political weekly : a Sameeksha Trust publ
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Maschinenmarkt : MM ; das Industriemagazin
23,218
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23,013
Far Eastern economic review
22,063
European journal of operational research : EJOR
21,985
NBER Working Papers
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Le moniteur du commerce international : le MOCI
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Deutsches Steuerrecht : DStR ; Wochenschrift & umfassende Datenbank für Steuerberater ; Steuerrecht, Wirtschaftsrecht, Betriebswirtschaft, Beruf ; Organ der Bundessteuerberaterkammer
19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
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The current digest of the post-Soviet press
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Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,092
Zeitschrift für das gesamte Kreditwesen : Pflichtblatt der Frankfurter Wertpapierbörse
16,686
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
15,956
Working paper / National Bureau of Economic Research, Inc
15,185
Marchés tropicaux et méditerranéens : stratégies & investissements en Afrique
14,769
L' usine nouvelle : hebdomadaire de l'industrie
14,708
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ECONIS (ZBW)
414
OLC EcoSci
86
USB Cologne (EcoSocSci)
1
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31
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
32
Linking CSR communication activities to consumer brand evaluations : an examination of mediating and moderating factors linking CSR communication to brand evaluations
Venger, Olesya
;
Pomirleanu, Nadia
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 675-693
Persistent link: https://www.econbiz.de/10011979192
Saved in:
33
The moderating influence of country of origin information seeking on homophily and product satisfaction
Van Esch, Patrick
;
Northey, Gavin
;
Duffy, Sarah
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 332-348
Persistent link: https://www.econbiz.de/10011875425
Saved in:
34
This offer self-destructs in 3... 2... 1... : improving the effectiveness of "that's-not-all" techniques in promotional emails
Gong, Zijian
;
Bichard, Shannon L.
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 39-56
Persistent link: https://www.econbiz.de/10011875324
Saved in:
35
Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
Saved in:
36
Revisiting country image : examining the determinants towards consumers' purchase intention of high technological products
Nai, Israel
;
Cheah, Isaac
;
Phau, Ian
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 420-440
Persistent link: https://www.econbiz.de/10011875435
Saved in:
37
Self-regulation for online behavioral advertising (OBA) : analysis of OBA notices
An, Soontae
;
Kang, Hannah
;
Jin, Hyun Seung
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 270-291
Persistent link: https://www.econbiz.de/10011875404
Saved in:
38
Special issue: country of origin effect : looking back and moving forward
Cheah, Isaac
(
ed.
);
Phau, Ian
(
ed.
);
Aiello, Gaetano
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011875311
Saved in:
39
Special issue: innovation, knowledge, judgement and decision making as virtuous cycles
Grijalvo, Mercedes
(
ed.
);
Palacios, Miguel
(
ed.
); …
-
2018
Persistent link: https://www.econbiz.de/10011979074
Saved in:
40
Susceptibility to advertising and perceived friend norms : a meta-analysis of materialism in youths "meta-analysis of materialism in youths"
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011875371
Saved in:
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