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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Journal of travel and tourism marketing"
~subject:"Brand image"
~subject:"Market research"
~subject:"Tourism industry"
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Search: subject_exact:"Verbraucherforschung"
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Brand image
Market research
Tourism industry
Consumer behaviour
476
Konsumentenverhalten
476
Holiday behaviour
124
Urlaubsverhalten
124
Beziehungsmarketing
98
Relationship marketing
98
Customer satisfaction
94
Kundenzufriedenheit
94
Brand management
85
Markenführung
85
Markenimage
82
Tourism
77
Tourismus
77
Advertising effects
74
Social Web
74
Social web
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Werbewirkung
74
Internet marketing
73
Online-Marketing
73
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67
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Tourism marketing
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Tourismusmarketing
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Hotel industry
56
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Virales Marketing
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Tourismuswirtschaft
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118
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Han, Heesup
11
Hyun, Sunghyup Sean
4
Yang, Jing
4
Yu, Jongsik
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Law, Chun Hung Roberts
3
Ahn, Jiseon
2
Bang Nguyen Viet
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Chi, Xiaoting
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Chua, Bee-Lia
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Hsu, Maxwell K.
2
Hwang, Jinsoo
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Kim, Myung-Ja
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Kim, Wansoo
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King, Brian
2
Lee, Choong-Ki
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Mundel, Juan
2
Petrick, James F.
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Qu, Hailin
2
Ryu, Kisang
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Su, LuJun
2
Wong, IpKin Anthony
2
Zhang, Hanqin Qiu
2
Ababneh, Bashar
1
Agrawal, Ashima
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Ahmad, Naveed
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Ahn, Young-joo
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Akram, Umair
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Al-Ansi, Amr
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Alahakoon, Thilini
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Journal of promotion management : innovations in planning and applied research
Journal of travel and tourism marketing
Journal of business research : JBR
389
Journal of retailing and consumer services
243
The journal of product & brand management
243
The journal of brand management : an international journal
215
Psychology & marketing
111
Asia Pacific journal of marketing and logistics
91
Journal of marketing research : JMR
88
European journal of marketing : EJM
80
Journal of marketing communications
74
International journal of hospitality management
73
Journal of international consumer marketing
73
Marketing letters : a journal of research in marketing
63
The journal of consumer marketing
60
Tourism management : research, policies, practice
60
International journal of consumer studies
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of marketing management : MM
56
International marketing review
55
Journal of global marketing
55
Marketing intelligence & planning
55
Cogent business & management
54
Qualitative market research : an international journal
54
Journal of Islamic marketing
52
Journal of fashion marketing and management
51
Journal of consumer research : JCR ; an interdisciplinary bimonthly
48
Journal of marketing
47
Journal of strategic marketing
47
Journal of the Academy of Marketing Science
46
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
42
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
40
International journal of internet marketing and advertising : IJIMA
39
International journal of market research : JMRS ; the journal of the Market Research Society
39
Journal of promotion management : JPM
39
International journal of contemporary hospitality management
38
Tourism management perspectives : TMP
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
37
International journal of advertising : the review of marketing communications
35
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ECONIS (ZBW)
118
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61
Exploring slow city attributes in Mainland China : tourist perceptions and behavioral intentions toward Chinese Cittaslow
Chi, Xiaoting
;
Han, Heesup
- In:
Journal of travel and tourism marketing
37
(
2020
)
3
,
pp. 361-379
Persistent link: https://www.econbiz.de/10012289338
Saved in:
62
Promoting business school brands through alumni (past customers)-analyzing factors influencing their brand resonance
Khanna, Monica
;
Jacob, Isaac
;
Chopra, Anjali
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012179029
Saved in:
63
Social information in Facebook news feed ads : effects of personal relevance and brand familiarity
Xue, Fei
;
Zhou, Lijie
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 570-588
Persistent link: https://www.econbiz.de/10012179045
Saved in:
64
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
Saved in:
65
The effects of native ads on consumer brand engagement : the moderating role of website credibility
Lee, Jin Kyun
;
Lee, Ki-young
;
Kim, Mikyoung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 935-958
Persistent link: https://www.econbiz.de/10012179084
Saved in:
66
The role of logo recoloring on perceptual fluency in cause-related marketing campaigns
Harmon-Kizer, Tracy
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 959-982
Persistent link: https://www.econbiz.de/10012179085
Saved in:
67
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
Saved in:
68
The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users' behavior
Chua, Bee-Lia
;
Kim, Hyeon-Cheol
;
Lee, Sanghyeop
;
Han, Heesup
- In:
Journal of travel and tourism marketing
36
(
2019
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10012179361
Saved in:
69
A strategy for enhancing senior tourists' well-being perception : focusing on the experience economy
Hwang, Jinsoo
;
Lee, JungHoon
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 314-329
Persistent link: https://www.econbiz.de/10012179404
Saved in:
70
Environmental corporate social responsibility and the strategy to boost the airline's image and customer loyalty intentions
Han, Heesup
;
Yu, Jongsik
;
Kim, Wansoo
- In:
Journal of travel and tourism marketing
36
(
2019
)
3
,
pp. 371-383
Persistent link: https://www.econbiz.de/10012179410
Saved in:
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