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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Brand management"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Handbuch"
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Search: subject:"Customer relationship management"
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| 4 applied filters
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Brand management
Beziehungsmarketing
99
Relationship marketing
99
Consumer behaviour
36
Konsumentenverhalten
36
Customer satisfaction
25
Kundenzufriedenheit
25
relationship marketing
24
Lieferantenmanagement
20
Supplier relationship management
20
Dienstleistungsqualität
15
Service quality
15
Confidence
12
Vertrauen
12
Einzelhandel
10
Retail trade
10
Markenführung
7
Marketing management
7
Marketingmanagement
7
customer retention
7
satisfaction
7
trust
7
Bank
6
Customer value
6
Emotion
6
Kundenwert
6
USA
6
United States
6
relationship quality
6
Customer retention
5
Dienstleistungssektor
5
Kundenbindung
5
Service industry
5
customer relationship management
5
loyalty
5
Bibliometrics
4
Bibliometrie
4
Brand image
4
E-commerce
4
Electronic Commerce
4
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Article
7
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Aufsatz in Zeitschrift
Handbuch
Article in journal
7
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English
7
Author
All
Bala, Renu
1
Biswas, Soumendu
1
Blut, Markus
1
Chahal, Hardeep
1
Garg, Ruchi
1
Gil Saura, Irene
1
Hartleb, Vivian
1
Kataria, Aarti
1
Mollá Descals, Alejandro
1
Mukherjee, Jaydeep
1
Naser Valaei
1
Nguyen, Tho D.
1
Nguyen, Trang T. M.
1
Nikhashemi, S. R.
1
Quach, Sara
1
Thaichon, Paramaporn
1
Woisetschläger, David M.
1
Šerić, Maja
1
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Published in...
All
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of business research : JBR
137
Journal of retailing and consumer services
103
The journal of product & brand management
99
The journal of brand management : an international journal
83
International journal of hospitality management
42
Industrial marketing management : the international journal for industrial and high-tech firms
29
Asia Pacific journal of marketing and logistics
27
Cogent business & management
27
International journal of internet marketing and advertising : IJIMA
27
Journal of strategic marketing
26
Marketing intelligence & planning
26
Psychology & marketing
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
22
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
20
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of travel and tourism marketing
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Journal of marketing
15
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
14
Journal of marketing communications
13
The journal of services marketing
13
Business horizons
12
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of marketing analytics : JMA
12
Journal of service management
12
The journal of business & industrial marketing
12
The journal of consumer marketing
12
Global business review
11
International journal of market research
11
Journal of fashion marketing and management
11
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
11
Journal of marketing management : MM
11
Journal of the Academy of Marketing Science
11
Tourism management : research, policies, practice
11
Journal of internet commerce
10
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ECONIS (ZBW)
7
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1
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7
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7
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date (oldest first)
1
Role of customer retention equity in creating and developing brand value
Chahal, Hardeep
;
Bala, Renu
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
2
,
pp. 119-142
Persistent link: https://www.econbiz.de/10011820571
Saved in:
2
What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
3
An investigation into the cocept of brand love and its proximal and distal covariates
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 135-153
Persistent link: https://www.econbiz.de/10011633621
Saved in:
4
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
5
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
6
An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
Saved in:
7
How to make brand communities work : antecedents and consequences of consumer participation
Woisetschläger, David M.
;
Hartleb, Vivian
;
Blut, Markus
- In:
Journal of relationship marketing : innovations & …
7
(
2008
)
3
,
pp. 237-256
Persistent link: https://www.econbiz.de/10003784371
Saved in:
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