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~isPartOf:"Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction"
~isPartOf:"Marketing intelligence & planning"
~language:"eng"
~person:"Albaum, Gerald S."
~person:"Amoako, George Kofi"
~person:"Azadi, Mohammad"
~person:"Babay, Hanene"
~person:"Balaji, M. S."
~person:"Deependra Singh"
~person:"Høgevold, Nils M."
~person:"Khare, Arpita"
~person:"Malhotra, Naresh K."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Customer satisfaction"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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B-to-B-Marketing
Business-to-business marketing
Customer satisfaction
Konsumentenverhalten
Kundenzufriedenheit
Beziehungsmarketing
10
Relationship marketing
10
Consumer behaviour
9
Brand image
4
Brand management
4
Emerging economies
4
Lieferantenmanagement
4
Markenführung
4
Markenimage
4
Schwellenländer
4
Supplier relationship management
4
Brand
3
Confidence
3
Ghana
3
India
3
Indien
3
Markenartikel
3
Online retailing
3
Online-Handel
3
Vertrauen
3
relationship marketing
3
Customer value
2
Dienstleistungsqualität
2
Direct marketing
2
Direktmarketing
2
E-commerce
2
Electronic Commerce
2
Emotion
2
Green marketing
2
Inter-firm cooperation
2
Kundenwert
2
Marketing management
2
Marketingmanagement
2
Salespeople
2
Service quality
2
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11
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1
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
Language
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English
Author
All
Albaum, Gerald S.
Amoako, George Kofi
Azadi, Mohammad
Babay, Hanene
Balaji, M. S.
Deependra Singh
Høgevold, Nils M.
Khare, Arpita
Malhotra, Naresh K.
Phau, Ian
4
Bang, Nguyen
3
Hollebeek, Linda D.
3
Leckie, Civilai
3
Brennan, Ross
2
Das, Gopal
2
Deb, Madhurima
2
Fazli-Salehi, Reza
2
Fernando, Angeline Gautami
2
Grace, Debra
2
Johnson, Michael
2
Kumar, Prashant
2
Kumar, Vikas
2
Merrilees, Bill
2
Naser Valaei
2
Rahman, Zillur
2
Roberts-Lombard, Mornay
2
Sajad Rezaei
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
Svensson, Göran
2
Tay, Richard
2
Torres, Ivonne M.
2
Weinstein, Art
2
Zúñiga, Miguel Ángel
2
Abratt, Russell
1
Abubakar, Abubakar Mohammed
1
Adam, Stewart
1
Adjaison, Geoffrey Kwasi
1
Agrawal, Rajat
1
Ahmed, Riaz Uddin
1
Aitken, Robert
1
Akasreku, Frank
1
Alavi, Ali
1
Albrecht, Lisa
1
Ali, Ahsan
1
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
Marketing intelligence & planning
Journal of business research : JBR
11
Journal of international consumer marketing
5
Journal of business-to-business marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic marketing and retailing : IJEMR
3
Journal of retailing and consumer services
3
European journal of marketing : EJM
2
International journal of business competition and growth : IJBCG
2
International journal of consumer studies
2
International journal of retail & distribution management
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of hospitality and tourism insights
2
Research and the development of pedagogical materials : working papers
2
Review of marketing research
2
AMS review : official publication of the Academy of Marketing Science
1
Enhancing enterprise competitiveness : (marketing, people, IT and entrepreneurship)
1
European business review
1
European journal of marketing
1
European research on management and business economics
1
Fundamentals of marketing research ; Vol. 4
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of Indian culture and business management
1
International journal of business and emerging markets : IJBEM
1
International journal of business excellence : IJBEX
1
International journal of internet marketing and advertising : IJIMA
1
International journal of procurement management
1
International journal of retail and distribution management
1
Journal of African business
1
Journal of contemporary marketing science
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of fashion marketing and management
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of organizational change management
1
Journal of retailing
1
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ECONIS (ZBW)
13
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13
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1
Moderating role of consumers' attachment style on post-recovery satisfaction behavior
Sidhu, Sarabjit Kaur
;
Fon Sim Ong
;
Balaji, M. S.
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
4
,
pp. 354-380
Persistent link: https://www.econbiz.de/10014422333
Saved in:
2
Relationship
marketing
, orientation, brand equity and firm value : the mediating role of customer value : an emerging market perspective
Amoako, George Kofi
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
4
,
pp. 280-308
Persistent link: https://www.econbiz.de/10012181030
Saved in:
3
Organisational and environmental indicators of B2B sales performance
Høgevold, Nils M.
;
Rodríguez, Rocío
;
Svensson, Gøran
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 33-56
Persistent link: https://www.econbiz.de/10013172882
Saved in:
4
Action and social alignment constituents of collaboration in B2B relationships : buyer and seller perspectives
Guan, Jyh-Liang
;
Lee, Tzong-ru
;
Otero-Neira, Carmen
; …
- In:
Journal of relationship marketing : innovations and …
21
(
2022
)
3
,
pp. 194-225
Persistent link: https://www.econbiz.de/10013336339
Saved in:
5
Consumer trust in internet
marketing
and direct selling in China
Poon, Patrick
;
Albaum, Gerald S.
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
3
,
pp. 216-232
Persistent link: https://www.econbiz.de/10012181027
Saved in:
6
Perceived brand relationship orientation : conceptual analysis and dimensions identification
Bahia, Kamilia
;
Babay, Hanene
- In:
Journal of relationship marketing : innovations and …
22
(
2023
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10013549031
Saved in:
7
Green
marketing
and the SDGs : emerging market perspective
Amoako, George Kofi
;
Dzogbenuku, Robert Kwame
;
Doe, Joshua
- In:
Marketing intelligence & planning
40
(
2022
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10013172957
Saved in:
8
Antecedents and outcomes of brand identification with apple products among Iranian consumers
Fazli-Salehi, Reza
;
Azadi, Mohammad
;
Torres, Ivonne M.
; …
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
2
,
pp. 135-155
Persistent link: https://www.econbiz.de/10012515003
Saved in:
9
Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
Saved in:
10
Relationship
marketing
and repurchase intention in Ghana's hospitality industry : an empirical examination of trust and commitment
Amoako, George Kofi
;
Kutu-Adu, Solomon G.
;
Caesar, …
- In:
Journal of relationship marketing : innovations and …
18
(
2019
)
2
,
pp. 77-107
Persistent link: https://www.econbiz.de/10012181020
Saved in:
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