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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing letters : a journal of research in marketing"
~subject:"Relationship marketing"
~subject:"Theorie"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Consumer Behaviour"
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Relationship marketing
Theorie
Consumer behaviour
440
Konsumentenverhalten
440
Brand management
80
Markenführung
80
Internet marketing
77
Online-Marketing
77
Social Web
72
Social web
72
Brand image
68
Markenimage
68
Advertising effects
64
Werbewirkung
64
Beziehungsmarketing
63
Online retailing
52
Online-Handel
52
Brand
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Markenartikel
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Viral marketing
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Virales Marketing
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E-commerce
35
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35
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33
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Emotion
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Customer satisfaction
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Kundenzufriedenheit
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USA
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Einzelhandel
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Retail trade
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Theory
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Consumer behavior
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Aufsatz in Zeitschrift
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Chen, Qimei
2
Doorn, Jenny van
2
Elsharnouby, Mohamed H.
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Aali, Abdulrahman Yousef al-
1
AbouAish, Ehab
1
Adjei, Mavis T.
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Ahmed, Asad
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1
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1
Bayram, Pelin
1
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1
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1
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1
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1
Blanchard, Simon J.
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Blut, Markus
1
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Bosukonda, Narendra
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1
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1
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
505
Journal of business research : JBR
385
International journal of hospitality management
171
The journal of services marketing
117
The journal of product & brand management
109
Journal of the Academy of Marketing Science
88
Management science : journal of the Institute for Operations Research and the Management Sciences
87
Psychology & marketing
87
The journal of brand management : an international journal
80
Journal of retailing
79
Journal of hospitality marketing & management
73
Cogent business & management
72
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
72
International journal of contemporary hospitality management
71
Asia Pacific journal of marketing and logistics
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of travel and tourism marketing
68
European journal of marketing : EJM
64
Journal of marketing
63
Journal of strategic marketing
63
The service industries journal
63
Economics letters
57
Journal of economic psychology : research in economic psychology and behavioral economics
57
Marketing intelligence & planning
57
Industrial marketing management : the international journal for industrial and high-tech firms
56
European journal of operational research : EJOR
55
Journal of service management
55
International journal of industrial organization
53
Journal of economic behavior & organization : JEBO
52
Tourism management : research, policies, practice
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
The international review of retail, distribution and consumer research
51
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
50
International journal of retail & distribution management
49
Journal of service research : JSR
49
Services marketing quarterly
48
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
International journal of internet marketing and advertising : IJIMA
44
Technological forecasting & social change : an international journal
44
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ECONIS (ZBW)
83
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1
Customer satisfaction, loyalty behaviors, and firm financial performance : what 40 years of research tells us
Mittal, Vikas
;
Han, Kyuhong
;
Frennea, Carly
;
Blut, Markus
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 171-187
Persistent link: https://www.econbiz.de/10014333908
Saved in:
2
Strengthening the satisfaction loyalty link : the role of relational switching costs
Evanschitzky, Heiner
;
Stan, Valentina
;
Nagengast, Liane
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 293-310
Persistent link: https://www.econbiz.de/10013273047
Saved in:
3
Anthropomorphized artificial intelligence, attachment, and consumer behavior
Hermann, Erik
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
1
,
pp. 157-162
Persistent link: https://www.econbiz.de/10013184284
Saved in:
4
Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
Saved in:
5
An empirical examination of consumer co-creation process
Lee, Kyungwon
;
Uslay, Can
;
Yeniyurt, Sengun
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
2
,
pp. 205-222
Persistent link: https://www.econbiz.de/10014333917
Saved in:
6
Profitability of behavior-based price discrimination
Shrivastav, Sumit
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
4
,
pp. 535-547
Persistent link: https://www.econbiz.de/10014457863
Saved in:
7
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
8
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
9
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
10
Drivers of satisfaction and usage continuance in e-grocery retailing : a collaborative design supported perspective
Kumar, Amresh
;
Sikdar, Pallab
;
Gupta, Manali
;
Singh, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10014313198
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