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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Social web"
~subject:"Theory"
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Social Web
96
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83
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Internet marketing
75
Online-Marketing
75
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32
Markenführung
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
NBER working paper series
594
Working paper / National Bureau of Economic Research, Inc.
541
NBER Working Paper
534
Journal of business research : JBR
460
SpringerLink / Bücher
332
Discussion paper / Centre for Economic Policy Research
309
CESifo working papers
301
Technological forecasting & social change : an international journal
267
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
214
Journal of international economics
202
Working paper
185
IMF working papers
182
IMF working paper
177
Information systems research : ISR
151
Journal of development economics
151
International journal of internet marketing and advertising : IJIMA
145
Policy research working paper : WPS
143
Economics letters
137
Europäische Hochschulschriften / 5
136
Journal of international money and finance
134
Discussion paper series / IZA
133
Journal of management information systems : JMIS
126
Economic modelling
119
Tourism management : research, policies, practice
118
Discussion papers / CEPR
117
An Elgar reference collection
112
Applied economics
111
European economic review : EER
109
Springer eBook Collection
107
CESifo Working Paper Series
106
Discussion paper
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
106
Management science : journal of the Institute for Operations Research and the Management Sciences
101
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
98
The international library of critical writings in economics
98
Discussion paper / Tinbergen Institute
95
Industrial marketing management : the international journal for industrial and high-tech firms
95
The economic journal : the journal of the Royal Economic Society
95
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ECONIS (ZBW)
96
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96
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11
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
12
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
13
Predicting value cocreation behavior in social media via integrating uses and gratifications paradigm and theory of planned behavior
Zadeh, Arash H.
;
Farhang, Maryam
;
Zolfagharian, Mohammadali
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 195-214
Persistent link: https://www.econbiz.de/10014313206
Saved in:
14
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Yoon, Hye Jin
;
Huang, Yan
;
Yim, Mark Yi-Cheon
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10014313209
Saved in:
15
Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
16
The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
Saved in:
17
Impact of brand community supportive climates on consumer-to-consumer helping behavior
Liao, Junyun
;
Wang, Wei
;
Du, Peng
;
Filieri, Raffaele
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 434-452
Persistent link: https://www.econbiz.de/10014313461
Saved in:
18
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
19
Digital consumer engagement : examining the impact of native advertising exposure in a social network
Sussman, Kristen L.
;
Bright, Laura F.
;
Wilcox, Gary B.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 544-561
Persistent link: https://www.econbiz.de/10014313613
Saved in:
20
Ride-sharing platforms : the effects of online social interactions on loyalty, mediated by perceived benefits
Zhang, Jing
;
Zhang, Linghua
;
Ma, Bei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 698-713
Persistent link: https://www.econbiz.de/10014428167
Saved in:
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