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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of service research : JSR"
~person:"Kreutzer, Ralf T."
~person:"Malhotra, Naresh K."
~person:"Shankar, Venkatesh"
~person:"Verhoef, Peter C."
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Beziehungsmarketing
8
Relationship marketing
8
Consumer behaviour
7
Konsumentenverhalten
7
Distribution channel
4
Vertriebsweg
4
Brand management
3
Customer value
3
Einzelhandel
3
Kundenwert
3
Markenführung
3
Marketing management
3
Marketingmanagement
3
Retail trade
3
Customer integration
2
Customer satisfaction
2
Dienstleistungsqualität
2
Kundenintegration
2
Kundenzufriedenheit
2
Online retailing
2
Online-Handel
2
Service quality
2
Theorie
2
Theory
2
Viral marketing
2
Virales Marketing
2
Advertising
1
Analytic models
1
Automotive services industry
1
Brand image
1
Bundling strategy
1
Category Management
1
Category management
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Confidence
1
Construal level theory
1
Consumer confidence index
1
Customer inspiration
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Customer journey
1
Customer retention
1
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15
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15
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Kreutzer, Ralf T.
Malhotra, Naresh K.
Shankar, Venkatesh
Verhoef, Peter C.
Grewal, Dhruv
17
Ruyter, Ko de
10
Noble, Stephanie M.
8
Blut, Markus
6
Bolton, Ruth N.
6
Campo, Katia
6
Evanschitzky, Heiner
6
Kumar, V.
6
Lemon, Katherine N.
6
Mittal, Vikas
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Wetzels, Martin
6
Auh, Seigyoung
5
Beatty, Sharon E.
5
Brady, Michael K.
5
Breugelmans, Els
5
Danaher, Peter J.
5
Dant, Rajiv P.
5
Doorn, Jenny van
5
Eisingerich, Andreas B
5
Gremler, Dwayne D.
5
Gustafsson, Anders
5
Parasuraman, A.
5
Pauwels, Koen
5
Schumann, Jan Hendrik
5
Sesé, F. Javier
5
Wangenheim, Florian von
5
Wieseke, Jan
5
Benoit, Sabine
4
Brodie, Roderick J.
4
Danaher, Tracey S.
4
Ganesan, Shankar
4
Mantrala, Murali K.
4
Neslin, Scott A.
4
Palmatier, Robert W.
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Reinartz, Werner J.
4
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Journal of retailing
Journal of service research : JSR
SpringerLink / Bücher
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Review of marketing research
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
ERIM report series research in management
11
Lehrbuch
11
Springer eBook Collection
11
Journal of marketing
10
Legends in marketing
10
MSI reports : working paper series
9
Journal of the Academy of Marketing Science
8
SAGE library in marketing
7
Springer eBook Collection / Business and Economics
7
essentials
7
Arbeitspapier / Institut für Marketing, Universität Mannheim
6
Handbook of marketing strategy
5
Journal of business research : JBR
5
Studienwissen kompakt
5
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
5
Journal of marketing research : JMR
4
Review of Marketing Research Ser.
4
Working Papers of the Institute of Management Berlin at the Berlin School of Economics and Law (HWR Berlin)
4
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
3
Essentials
3
Foundations and trends in marketing : FTMKT
3
Fundamentals of marketing research ; Vol. 1
3
Journal of business-to-business marketing
3
Journal of retailing and consumer services
3
Marketing Science
3
Marketing letters : a journal of research in marketing
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
3
BTE-Fachdokumentation
2
Corporate Reputation Management : wirksame Strategien für den Unternehmenserfolg
2
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
2
Emerald insight
2
European Management Journal
2
European management journal
2
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ECONIS (ZBW)
15
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1
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15
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1
Loyalty formation for different customer journey segments
Herhausen, Dennis
;
Kleinlercher, Kristina
;
Verhoef, Peter C.
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
Saved in:
2
The role of consumer confidence in creating customer loyalty
Ou, Yi-chun
;
Vries, Lisette de
;
Wiesel, Thorsten
; …
- In:
Journal of service research : JSR
17
(
2014
)
3
,
pp. 339-354
Persistent link: https://www.econbiz.de/10010393226
Saved in:
3
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
4
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
5
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
6
Customer engagement as a new perspective in customer management
Verhoef, Peter C.
;
Reinartz, Werner J.
;
Krafft, Manfred
- In:
Journal of service research : JSR
13
(
2010
)
3
,
pp. 247-252
Persistent link: https://www.econbiz.de/10008652136
Saved in:
7
Special issue: Customer engagement
Verhoef, Peter C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008652137
Saved in:
8
Towards a further understanding of the antecedents of retailer new product adoption
Everdingen, Yvonne Maria van
;
Sloot, Laurens M.
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 579-597
Persistent link: https://www.econbiz.de/10009423181
Saved in:
9
Understanding brand and dealer retention in the new car market: the moderating role of brand tier
Verhoef, Peter C.
;
Langerak, Fred
;
Donkers, Bas
- In:
Journal of retailing
83
(
2007
)
1
,
pp. 97-113
Persistent link: https://www.econbiz.de/10003438286
Saved in:
10
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
1
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