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~isPartOf:"Journal of retailing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Decision under uncertainty"
~subject:"Price competition"
~subject:"Wettbewerbsstrategie"
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Decision under uncertainty
Price competition
Wettbewerbsstrategie
Marketing management
204
Marketingmanagement
204
Consumer behaviour
50
Konsumentenverhalten
50
Beziehungsmarketing
35
Relationship marketing
35
Theorie
26
Theory
26
Brand management
21
Einzelhandel
21
Markenführung
21
Retail trade
21
Distribution channel
17
Vertriebsweg
17
Brand
16
Brand image
16
Internet marketing
16
Markenartikel
16
Markenimage
16
Market research
16
Marketing strategy
16
Marktforschung
16
Online-Marketing
16
Marketing
15
Firm performance
14
Unternehmenserfolg
14
Preismanagement
13
Pricing strategy
13
USA
13
United States
13
Competitive strategy
12
Innovation
12
Resource-based view
12
Ressourcenorientierter Ansatz
12
Bibliometrics
11
Bibliometrie
11
Market entry
9
Marketing theory
9
Marketingtheorie
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17
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Choi, Seung-chan
2
DeSarbo, Wayne
2
Harker, Patrick T.
2
Raju, Jagmohan Singh
2
Boleslavsky, Raphael
1
Cai, Gangshu
1
Caldieraro, Fabio
1
Chan, Tat
1
Chen, Ying-Ju
1
Ching, Andrew
1
Cotton, Christopher
1
Ehrmann, Thomas
1
Eliashberg, Jehoshua
1
Feng, Hui
1
Fürst, Andreas
1
Gurnani, Haresh
1
Gómez, Miguel I.
1
Harutyunyan, Mushegh
1
Homburg, Christian
1
Hong, Yuan
1
Ishihara, Masakazu
1
Jiang, Baojun
1
Kumar, Subodha
1
Kumar, V.
1
Li, Jia
1
Mehra, Amit
1
Morgan, Neil A.
1
Nasiry, Javad
1
Ning, Z. Eddie
1
Pancras, Joseph
1
Pierce, Lamar
1
Popescu, Ioana
1
Rao, Vithala R.
1
Rego, Lopo L.
1
Scheinker, Eugen
1
Sriram, S.
1
Steinberg, Richard H.
1
Subramanian, Upender
1
Villas-Boas, J. Miguel
1
Yang, Shu-Jung Sunny
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Journal of retailing
Journal of the Academy of Marketing Science
Management science : journal of the Institute for Operations Research and the Management Sciences
Europäische Hochschulschriften / 5
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business research : JBR
7
Faculty & research / Insead : working paper series
6
Gabler Edition Wissenschaft
6
Journal of strategic marketing
6
Schriften zu Marketing und Management
6
European business review : EBR ; the official journal of the International Management Centres, Europe
4
European journal of marketing : EJM
4
Berichte aus der Betriebswirtschaft
3
Gabler Edition Wissenschaft / Marken- und Produktmanagement
3
International journal of business and globalisation : IJBG
3
International journal of wine business research : IJWBR
3
Journal of business economics : JBE
3
Springer eBook Collection / Business and Economics
3
SpringerLink / Bücher
3
Asia Pacific journal of marketing and logistics
2
Asian journal of management cases
2
Baltic journal of management
2
Business horizons
2
DUV / Wirtschaftswissenschaft
2
De Gruyter Studium
2
European journal of operational research : EJOR
2
Evolving and emerging issues in marketing strategy
2
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
2
Hamburger Schriften zur Marketingforschung
2
Harvard business review : HBR
2
Harvard-Business-Manager : das Wissen der Besten
2
International journal of hospitality management
2
International journal of management & enterprise development : IJMED
2
International journal of trade and global markets
2
International review on public and non-profit marketing
2
Journal of East European management studies : JEEMS
2
Journal of business case studies
2
Journal of international marketing
2
Journal of retailing and consumer services
2
Kohlhammer Edition Marketing
2
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ECONIS (ZBW)
17
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1
Following the customers : dynamic competitive repositioning
Ning, Z. Eddie
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 1002-1018
Persistent link: https://www.econbiz.de/10012878402
Saved in:
2
Demonstrations and price competition in new product release
Boleslavsky, Raphael
;
Cotton, Christopher
;
Gurnani, Haresh
- In:
Management science : journal of the Institute for …
63
(
2017
)
6
,
pp. 2016-2026
Persistent link: https://www.econbiz.de/10011707384
Saved in:
3
Competitive strategies for brick-and-mortar stores to counter "showrooming"
Mehra, Amit
;
Kumar, Subodha
;
Raju, Jagmohan Singh
- In:
Management science : journal of the Institute for …
64
(
2018
)
7
,
pp. 3076-3090
Persistent link: https://www.econbiz.de/10011899711
Saved in:
4
Competitive retailer strategies for new market research, entry and positioning decisions
Yang, Xiaodong
;
Cai, Gangshu
;
Chen, Ying-Ju
;
Yang, …
- In:
Journal of retailing
93
(
2017
)
2
,
pp. 172-186
Persistent link: https://www.econbiz.de/10011721774
Saved in:
5
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
6
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
7
The role of brand image and product characteristics on firms' entry and OEM decisions
Caldieraro, Fabio
- In:
Management science : journal of the Institute for …
62
(
2016
)
11
,
pp. 3327-3350
Persistent link: https://www.econbiz.de/10011617130
Saved in:
8
The strategic value of high-cost customers
Subramanian, Upender
;
Raju, Jagmohan Singh
;
Zhang, Z. John
- In:
Management science : journal of the Institute for …
60
(
2014
)
2
,
pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
Saved in:
9
Compensation and peer effects in competing sales teams
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Management science : journal of the Institute for …
60
(
2014
)
8
,
pp. 1965-1984
Persistent link: https://www.econbiz.de/10010403593
Saved in:
10
Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan
;
Gómez, Miguel I.
;
Rao, Vithala R.
- In:
Management science : journal of the Institute for …
59
(
2013
)
7
,
pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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