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~isPartOf:"Journal of retailing"
~subject:"Electronic Commerce"
~subject:"Online retailing"
~subject:"Relationship marketing"
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Electronic Commerce
Online retailing
Relationship marketing
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Einzelhandel
20
Retail trade
20
Online-Handel
16
Werbung
14
Advertising effects
13
Werbewirkung
13
Advertising
12
Distribution channel
9
Vertriebsweg
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Sales promotion
6
Verkaufsförderung
6
International marketing
5
Internationales Marketing
5
Preismanagement
5
Pricing strategy
5
Psychology of advertising
5
Search engine
5
Suchmaschine
5
Werbepsychologie
5
Direct marketing
4
Direktmarketing
4
Experiment
4
Internet
4
Personalization
4
Brand management
3
Customer satisfaction
3
Digitalisierung
3
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English
21
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Jin, Liyin
2
Ailawadi, Kusum L.
1
Alhoqail, Saad
1
Anderl, Eva
1
Andras, Trina Larsen
1
Angell, Robert J.
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Batra, Rajeev
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Gustafsson, Anders
1
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1
He, Yanqun
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1
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1
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1
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Published in...
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Journal of retailing
Journal of business research : JBR
141
Journal of retailing and consumer services
112
International journal of internet marketing and advertising : IJIMA
74
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
International journal of electronic marketing and retailing : IJEMR
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Industrial marketing management : the international journal for industrial and high-tech firms
45
SpringerLink / Bücher
43
International journal of hospitality management
41
Journal of internet commerce
39
Journal of management information systems : JMIS
38
Information systems research : ISR
36
Electronic commerce research
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of product & brand management
31
Journal of marketing communications
29
Marketing intelligence & planning
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
Technological forecasting & social change : an international journal
25
International journal of contemporary hospitality management
24
Journal of electronic commerce research : JECR
24
Journal of strategic marketing
24
Asia Pacific journal of marketing and logistics
23
Cogent business & management
23
International journal of e-business research : an official publication of the Information Resources Management Association
23
Journal of hospitality marketing & management
23
Journal of the Academy of Marketing Science
23
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing
22
International journal of business information systems : IJBIS
20
Journal of international marketing
20
Journal of promotion management : innovations in planning and applied research
20
Springer eBook Collection
20
Tourism management : research, policies, practice
20
International journal of electronic commerce : IJEC
19
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
19
Journal of travel and tourism marketing
19
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ECONIS (ZBW)
21
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
5
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
6
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
7
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
8
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
9
Online purchase paths and conversion dynamics across multiple websites
Park, Chang Hee
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011744481
Saved in:
10
Product touch and consumers' online and offline buying : the role of mental representation
Liu, Wumei
;
Batra, Rajeev
;
Wang, Haizhogn
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 369-381
Persistent link: https://www.econbiz.de/10011744863
Saved in:
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