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~isPartOf:"Journal of retailing"
~subject:"Online retailing"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Online retailing
Relationship marketing
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Einzelhandel
20
Retail trade
20
Online-Handel
16
Advertising effects
13
Werbewirkung
13
Advertising
12
Werbung
12
Distribution channel
9
Vertriebsweg
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Sales promotion
6
Verkaufsförderung
6
International marketing
5
Internationales Marketing
5
Preismanagement
5
Pricing strategy
5
Psychology of advertising
5
Search engine
5
Suchmaschine
5
Werbepsychologie
5
Direct marketing
4
Direktmarketing
4
Experiment
4
Internet
4
Personalization
4
Brand management
3
Customer satisfaction
3
Digitalisierung
3
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Aufsatz in Zeitschrift
Article in journal
20
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English
20
Author
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Jin, Liyin
2
Ailawadi, Kusum L.
1
Alhoqail, Saad
1
Anderl, Eva
1
Andras, Trina Larsen
1
Angell, Robert J.
1
Batra, Rajeev
1
Beauchamp, J. P.
1
Biswas, Abhijit
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Cho, Hyun Young
1
Deng, Jing
1
Donthu, Naveen
1
Fang, Eric
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gauri, Dinesh K.
1
Goodstein, Ronald Charles
1
Grewal, Dhruv
1
Gustafsson, Anders
1
Hatfield, Cheryl
1
He, Yanqun
1
Ho, Henry
1
Hoegg, Jo Andrea
1
Hu, Bingyan
1
Javornik, Ana
1
Jha, Subhash
1
Kim, Jisu J.
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
Kunz, Werner
1
Kushwaha, Tarun
1
Kübler, Raoul
1
Lamey, Lien
1
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Published in...
All
Journal of retailing
Journal of business research : JBR
134
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
41
International journal of hospitality management
37
Journal of management information systems : JMIS
35
Information systems research : ISR
34
Industrial marketing management : the international journal for industrial and high-tech firms
33
Journal of internet commerce
33
The journal of product & brand management
30
Electronic commerce research
28
Journal of marketing communications
27
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Journal of hospitality marketing & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of marketing
21
Journal of strategic marketing
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of international marketing
19
Journal of the Academy of Marketing Science
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Tourism management : research, policies, practice
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic commerce : IJEC
18
International journal of business information systems : IJBIS
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Business horizons
16
International journal of retail & distribution management
15
Journal of global marketing
15
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ECONIS (ZBW)
20
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20
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1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
3
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
4
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
6
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
7
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
8
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
9
Online purchase paths and conversion dynamics across multiple websites
Park, Chang Hee
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 253-265
Persistent link: https://www.econbiz.de/10011744481
Saved in:
10
Product touch and consumers' online and offline buying : the role of mental representation
Liu, Wumei
;
Batra, Rajeev
;
Wang, Haizhogn
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 369-381
Persistent link: https://www.econbiz.de/10011744863
Saved in:
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