//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
~subject:"Online retailing"
~subject:"Relationship marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Relationship marketing
Internet marketing
30
Online-Marketing
30
Consumer behaviour
27
Konsumentenverhalten
27
Einzelhandel
20
Retail trade
20
Online-Handel
16
Werbung
14
Advertising effects
13
Werbewirkung
13
Advertising
12
Distribution channel
9
Vertriebsweg
9
Viral marketing
9
Virales Marketing
9
E-commerce
8
Electronic Commerce
8
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Sales promotion
6
Verkaufsförderung
6
International marketing
5
Internationales Marketing
5
Preismanagement
5
Pricing strategy
5
Psychology of advertising
5
Search engine
5
Suchmaschine
5
Werbepsychologie
5
Direct marketing
4
Direktmarketing
4
Experiment
4
Internet
4
Personalization
4
Brand management
3
Customer satisfaction
3
Digitalisierung
3
more ...
less ...
Online availability
All
Undetermined
15
Type of publication
All
Article
20
Type of publication (narrower categories)
All
Article in journal
20
Aufsatz in Zeitschrift
20
Language
All
English
20
Author
All
Jin, Liyin
2
Ailawadi, Kusum L.
1
Alhoqail, Saad
1
Anderl, Eva
1
Andras, Trina Larsen
1
Angell, Robert J.
1
Batra, Rajeev
1
Beauchamp, J. P.
1
Biswas, Abhijit
1
Bodapati, Anand V.
1
Bolton, Ruth N.
1
Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Cho, Hyun Young
1
Deng, Jing
1
Donthu, Naveen
1
Fang, Eric
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gauri, Dinesh K.
1
Goodstein, Ronald Charles
1
Grewal, Dhruv
1
Gustafsson, Anders
1
Hatfield, Cheryl
1
He, Yanqun
1
Ho, Henry
1
Hoegg, Jo Andrea
1
Hu, Bingyan
1
Javornik, Ana
1
Jha, Subhash
1
Kim, Jisu J.
1
Kim, Saejoon
1
Kirca, Ahmet H.
1
Kunz, Werner
1
Kushwaha, Tarun
1
Kübler, Raoul
1
Lamey, Lien
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
132
Journal of retailing and consumer services
107
International journal of internet marketing and advertising : IJIMA
62
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
52
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
43
International journal of electronic marketing and retailing : IJEMR
41
International journal of hospitality management
37
Information systems research : ISR
33
Journal of management information systems : JMIS
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Journal of internet commerce
31
The journal of product & brand management
30
Electronic commerce research
28
Journal of marketing communications
27
SpringerLink / Bücher
27
Marketing intelligence & planning
24
Technological forecasting & social change : an international journal
24
Cogent business & management
22
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Asia Pacific journal of marketing and logistics
21
International journal of contemporary hospitality management
21
Journal of hospitality marketing & management
21
Journal of electronic commerce research : JECR
20
Journal of promotion management : innovations in planning and applied research
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
20
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
19
Journal of international marketing
19
Journal of marketing
19
Journal of strategic marketing
19
Journal of the Academy of Marketing Science
19
Tourism management : research, policies, practice
19
International journal of e-business research : an official publication of the Information Resources Management Association
18
International journal of electronic commerce : IJEC
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
17
International journal of business information systems : IJBIS
17
Business horizons
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
11
-
20
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Managing a global retail brand in different markets : meta-analyses of customer responses to service encounters
Bolton, Ruth N.
;
Gustafsson, Anders
;
Tarasi, Crina O.
; …
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 294-314
Persistent link: https://www.econbiz.de/10013364286
Saved in:
12
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
13
Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys
Anderl, Eva
;
Schumann, Jan Hendrik
;
Kunz, Werner
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011505019
Saved in:
14
An empirical investigation of online gray markets
Zhao, Kexin
;
Zhao, Xia
;
Deng, Jing
- In:
Journal of retailing
92
(
2016
)
4
,
pp. 397-410
Persistent link: https://www.econbiz.de/10011629479
Saved in:
15
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
16
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
17
The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin
;
Hu, Bingyan
;
He, Yanqun
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
Saved in:
18
Customer relationship stage and the use of picture-dominant versus text-dominant advertising : a field study
Lewis, Michael
;
Whitler, Kimberly A.
;
Hoegg, Jo Andrea
- In:
Journal of retailing
89
(
2013
)
3
,
pp. 263-280
Persistent link: https://www.econbiz.de/10009781856
Saved in:
19
The effects of retail banner standardization on the performance of global retailers
Nath, Pravin
;
Kirca, Ahmet H.
;
Kim, Saejoon
;
Andras, …
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 30-46
Persistent link: https://www.econbiz.de/10012130004
Saved in:
20
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
First
Prev
1
2
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->