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Search: subject:"personalization"
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Personalization
14
Consumer behaviour
11
Konsumentenverhalten
11
Personalisierung
9
Online retailing
8
Online-Handel
8
Data Mining
5
Data mining
5
E-commerce
5
Einzelhandel
5
Electronic Commerce
5
Internet marketing
5
Online-Marketing
5
Retail trade
5
Data protection
3
Datenschutz
3
Viral marketing
3
Virales Marketing
3
Advertising effects
2
Customer satisfaction
2
Data privacy
2
Kundenzufriedenheit
2
Meta-Analyse
2
Meta-analysis
2
Personality psychology
2
Persönlichkeitspsychologie
2
Recommender systems
2
Werbewirkung
2
Anchoring effects
1
Attention
1
Balance model
1
Betriebliche Finanzwirtschaft
1
Bewertung
1
Beziehungsmarketing
1
Big Data
1
Big data
1
Bundling
1
Bundling strategy
1
Cash Flow
1
Cash flow
1
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17
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17
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English
17
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Martin, Kelly D.
2
Palmatier, Robert W.
2
Aguirre, Elizabeth
1
Alhoqail, Saad
1
Bidler, Margarita
1
Bijmolt, H. A.
1
Biswas, Abhijit
1
Bleier, Alexander
1
Blut, Markus
1
Cho, Hyun Young
1
Coker, Brent
1
Eisenbeiß, Maik
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Fuchs, Christoph
1
Gensler, Sonja
1
Ghiassaleh, Arezou
1
Grewal, Dhruv
1
Holzmüller, Hartmut H.
1
Jannach, Dietmar
1
Jha, Subhash
1
Jin, Liyin
1
Jugovac, Michael
1
Kaiser, Ulrike
1
Kalaignanam, Kartik
1
Kim, Hwang
1
Kim, Jisu J.
1
Kushwaha, Tarun
1
Köcher, Sören
1
Mahr, Dominik
1
Marchand, André
1
Marx, Paul
1
Minnema, Alec
1
Nagpal, Anish
1
Rajavi, Koushyar
1
Rao, Vithala R.
1
Ravula, Prashanth
1
Reinartz, Werner J.
1
Ruyter, Ko de
1
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Journal of retailing
Journal of business research : JBR
40
Electronic commerce research
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
30
Information systems research : ISR
30
Journal of retailing and consumer services
27
International journal of hospitality management
26
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Tourism management : research, policies, practice
23
Journal of management information systems : JMIS
21
International journal of business information systems : IJBIS
19
Electronic commerce research and applications
17
International journal of electronic commerce : IJEC
14
Technological forecasting & social change : an international journal
14
Journal of revenue and pricing management
13
Management information systems : mis quarterly
13
Psychology & marketing
12
Electronic markets : EM ; the international journal of electronic commerce and business media
11
International journal of contemporary hospitality management
11
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
11
Journal of electronic commerce research : JECR
11
Journal of information & knowledge management : JIKM
11
The power of one : gaining business value from personalization technologies
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Decision support systems : DSS ; the international journal
9
Electronic markets : the international journal on networked business
9
Information systems and e-business management : ISeB
9
International journal of advertising : the review of marketing communications
9
Journal of organizational computing and electronic commerce
9
Journal of hospitality marketing & management
8
Journal of internet commerce
8
Journal of marketing communications
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
SpringerLink / Bücher
8
Tourism management perspectives : TMP
8
Discussion papers / CEPR
7
INFORMS journal on computing : JOC
7
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Marketing science
7
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ECONIS (ZBW)
17
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1
Testing the performance of online recommendation agents : a meta-analysis
Blut, Markus
;
Ghiassaleh, Arezou
;
Wang, Cheng
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 440-459
Persistent link: https://www.econbiz.de/10014461662
Saved in:
2
A comparison of online recommendation methods : simultaneous versus sequential approaches
Kim, Hwang
;
Rao, Vithala R.
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 210-227
Persistent link: https://www.econbiz.de/10014321976
Saved in:
3
Reimagining
personalization
in the physical store
Reinartz, Werner J.
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 563-579
Persistent link: https://www.econbiz.de/10014465653
Saved in:
4
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
5
The value of making producers personal
Fuchs, Christoph
;
Kaiser, Ulrike
;
Schreier, Martin
;
Van …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 486-495
Persistent link: https://www.econbiz.de/10013426741
Saved in:
6
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
7
Automated product recommendations with preference-based explanations
Marchand, André
;
Marx, Paul
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 328-343
Persistent link: https://www.econbiz.de/10012420848
Saved in:
8
Data privacy in retail : navigating tensions and directing future research
Martin, Kelly D.
;
Palmatier, Robert W.
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 449-457
Persistent link: https://www.econbiz.de/10012495483
Saved in:
9
Data privacy in retail
Martin, Kelly D.
;
Kim, Jisu J.
;
Palmatier, Robert W.
; …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 474-489
Persistent link: https://www.econbiz.de/10012495485
Saved in:
10
Increasing consumers' willingness to engage in data disclosure processes through relevance-illustrating game elements
Bidler, Margarita
;
Zimmermann, Johanna
;
Schumann, Jan …
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 507-523
Persistent link: https://www.econbiz.de/10012495488
Saved in:
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