//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Banner advertising"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internet marketing
30
Online-Marketing
30
Consumer behaviour
18
Konsumentenverhalten
18
Online retailing
15
Online-Handel
15
Advertising effects
9
Werbewirkung
9
Einzelhandel
8
Retail trade
8
E-commerce
7
Electronic Commerce
7
Viral marketing
7
Virales Marketing
7
Distribution channel
6
Vertriebsweg
6
Beziehungsmarketing
5
Relationship marketing
5
Search engine
5
Suchmaschine
5
Advertising
4
Internet
4
Personalization
4
Preismanagement
4
Pricing strategy
4
Werbung
4
Digitalisierung
3
Digitization
3
Experiment
3
Marketing management
3
Marketingmanagement
3
Personalisierung
3
Brand image
2
Customer journey
2
Data Mining
2
Data mining
2
Film industry
2
Filmwirtschaft
2
Kaufentscheidung
2
Markenimage
2
more ...
less ...
Online availability
All
Undetermined
17
Type of publication
All
Article
30
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Language
All
English
30
Author
All
Grewal, Dhruv
2
Jin, Liyin
2
Singh, Sonika
2
Abou Nabout, Nadia
1
Aguirre, Elizabeth
1
Alhoqail, Saad
1
Allen, B. J.
1
Anderl, Eva
1
Angell, Robert J.
1
Basuroy, Suman
1
Batra, Rajeev
1
Biswas, Abhijit
1
Bleier, Alexander
1
Bodapati, Anand V.
1
Boyd, Eric
1
Brandon, Renee
1
Breugelmans, Els
1
Campo, Katia
1
Cho, Hyun Young
1
DeRoos, Nicolas
1
Deng, Jing
1
Dholakia, Utpal M.
1
Duan, Wenjing
1
Eisenbeiß, Maik
1
Fang, Eric
1
Fay, Scott
1
Floyd, Kristopher
1
Freling, Ryan
1
Freling, Traci
1
Gong, Jing
1
Goodstein, Ronald Charles
1
Gu, Bin
1
Hatfield, Cheryl
1
He, Yanqun
1
Ho, Henry
1
Hoegg, Jo Andrea
1
Hoffmann, Stefan
1
Hu, Bingyan
1
Hutter, Katharina
1
Javornik, Ana
1
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
10
of
30
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
2
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
3
How and why (imagined) online reviews impact frontline retail encounters
Marder, Ben
;
Angell, Robert J.
;
Boyd, Eric
- In:
Journal of retailing
99
(
2023
)
2
,
pp. 265-279
Persistent link: https://www.econbiz.de/10014321993
Saved in:
4
The omnichannel continuum : integrating online and offline channels along the customer journey
Neslin, Scott A.
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 111-132
Persistent link: https://www.econbiz.de/10013207544
Saved in:
5
Relative persuasiveness of repurchase intentions versus recommendations in online reviews
Ravula, Prashanth
;
Jha, Subhash
;
Biswas, Abhijit
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 724-740
Persistent link: https://www.econbiz.de/10013535724
Saved in:
6
We eat first with our (digital) eyes : enhancing mental simulation of eating experiences via visual-enabling technologies
Petit, Olivia
;
Javornik, Ana
;
Velasco, Carlos
- In:
Journal of retailing
98
(
2022
)
2
,
pp. 277-293
Persistent link: https://www.econbiz.de/10013364285
Saved in:
7
Retailer marketing communications in the digital age : getting the right message to the right shopper at the right time
Villanova, Daniel
;
Bodapati, Anand V.
;
Puccinelli, Nancy M.
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 116-132
Persistent link: https://www.econbiz.de/10012514580
Saved in:
8
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
9
Keyword selection strategies in search engine optimization : how relevant is relevance?
Nagpal, Mayank
;
Petersen, J. Andrew
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 746-763
Persistent link: https://www.econbiz.de/10013270718
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->