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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of revenue and pricing management"
~subject:"Deutschland"
~subject:"Preismanagement"
~subject:"luxury"
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Search: subject_exact:"Markenartikel"
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Deutschland
Preismanagement
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Brand
175
Markenartikel
175
Consumer behaviour
156
Konsumentenverhalten
156
Brand management
148
Markenführung
148
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Beziehungsmarketing
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Dawes, John
2
Yeoman, Ian
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Abdul, Waheed Kareem
1
Abril Barrie, Carmen
1
Basso, Kenny
1
Ceynowa, Christian
1
Choi, Seung-chan
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He, Bo
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1
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Journal of retailing and consumer services
Journal of revenue and pricing management
Markenartikel : das Magazin für Markenführung
36
SpringerLink / Bücher
15
Jahrbuch der Absatz- und Verbrauchsforschung
11
Wettbewerb in Recht und Praxis : wrp
11
Journal of business research : JBR
10
European journal of operational research : EJOR
9
Europäische Hochschulschriften / 5
8
Der Betrieb
7
The journal of brand management : an international journal
7
Wirtschaft und Wettbewerb
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
6
Betriebs-Berater : BB
6
Gabler Edition Wissenschaft
6
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
6
Journal of retailing
6
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
6
Research
6
Schriften zu Marketing und Management
6
International journal of production economics
5
Journal of marketing
5
Journal of marketing management : MM
5
Marketing : ZFP ; journal of research and management
5
Marketing-Journal : ein Magazin der Produktfamilie W & V ; Erfahrung. Wissen. Kompetenz
5
Die Betriebswirtschaft : DBW
4
Erfolgsstrategien für die Mitte - Perspektiven aus Marktforschung, Praxis und Wissenschaft : Dokumentation des Führungsgesprächs vom 7. November 2008
4
Hamburger Schriften zur Marketingforschung
4
Journal of economics & management strategy : JEMS
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Names in commerce and industry : past and present
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
4
Schriftenreihe Studien zum Konsumentenverhalten
4
Springer eBook Collection
4
Springer eBook Collection / Business and Economics
4
Spuren der Wirklichkeit : soziologische Beiträge
4
The Trademark reporter
4
The journal of product & brand management
4
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
3
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ECONIS (ZBW)
27
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1
Credibility and price premium-based competitiveness for industrial brands
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014364473
Saved in:
2
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
3
Psychological pricing : myth or reality? : the impact of nine-ending prices on purchasing attitudes and brand revenue
Ortega Castro, Ana María
;
Tabares, Felipe A.
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014259227
Saved in:
4
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
5
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
6
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
7
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
8
Optimal generic and brand advertising efforts in a decentralized supply chain considering customer surplus
Ma, Peng
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502726
Saved in:
9
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
10
Money-back guarantee and pricing decision with retailer's store brand
Huang, Zongsheng
;
Feng, Ting
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012132185
Saved in:
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