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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Journal of sport management : the official journal of the North American Society of Sport Management"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Consumer behaviour
362
Konsumentenverhalten
362
Brand management
313
Markenführung
313
Brand image
268
Markenimage
268
Brand
173
Markenartikel
171
Beziehungsmarketing
122
Relationship marketing
122
Einzelhandel
89
Retail trade
89
Social Web
63
Social web
63
Internet marketing
46
Online-Marketing
46
Customer satisfaction
44
Handelsmarke
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Luxury goods
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Online retailing
31
Online-Handel
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Fashion
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Marketing management
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Marketingmanagement
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Kunkel, Thilo
9
Park, Jungkun
9
Dawes, John
5
Khan, Imran
5
Lombart, Cindy
5
Loureiro, Sandra Maria Correia
5
Dhir, Amandeep
4
Dwivedi, Abhishek
4
Funk, Daniel C.
4
Heere, Bob
4
Hyun, Hyowon
4
Louis, Didier
4
Prentice, Catherine
4
Talwar, Shalini
4
Ahn, Jiseon
3
Baumann, Chris
3
Eugene Cheng-xi Aw
3
Hollebeek, Linda D.
3
Hong, EunPyo
3
Huang, Zongsheng
3
Japutra, Arnold
3
Kaur, Puneet
3
Ko, Yong Jae
3
Konuk, Faruk Anıl
3
Kumar, Sushant
3
Kumar, Vikas
3
Laroche, Michel
3
Legohérel, Patrick
3
Liu, Chih-Hsing
3
Mortimer, Gary
3
Ngo, Liem Viet
3
Ngobo, Paul-Valentin
3
Park, Hyejune
3
Richard, Marie-Odile
3
Septianto, Felix
3
Shao, Wei
3
Thaichon, Park
3
Tran, Trang P.
3
Trinh, Giang
3
Alalwan, Ali Abdallah
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of sport management : the official journal of the North American Society of Sport Management
Journal of business research : JBR
785
The journal of brand management : an international journal
669
The journal of product & brand management
420
Psychology & marketing
212
European journal of marketing : EJM
168
Asia Pacific journal of marketing and logistics
145
Journal of marketing management : MM
136
International journal of hospitality management
132
Journal of marketing communications
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
129
Tourism management : research, policies, practice
124
Industrial marketing management : the international journal for industrial and high-tech firms
123
Marketing intelligence & planning
123
Journal of strategic marketing
121
Journal of marketing
119
Journal of advertising research
117
Journal of travel and tourism marketing
116
The IUP journal of brand management : IJBRM
106
Journal of fashion marketing and management
101
Journal of the Academy of Marketing Science
98
Marketing letters : a journal of research in marketing
97
Journal of international consumer marketing
94
Journal of consumer research : JCR ; an interdisciplinary bimonthly
92
Journal of marketing research : JMR
91
The journal of consumer marketing
88
International marketing review
86
International journal of advertising : the quarterly review of marketing communications
85
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
85
Journal of promotion management : JPM
81
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
80
Journal of global marketing
80
Journal of promotion management : innovations in planning and applied research
78
International journal of advertising : the review of marketing communications
76
Cogent business & management
74
International journal of internet marketing and advertising : IJIMA
74
Marketing : ZFP ; journal of research and management
74
Qualitative market research : an international journal
74
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
73
Journal of retailing
70
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ECONIS (ZBW)
426
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426
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1
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
2
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
3
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
4
Measuring employee-consumer integrated retailer brand equity
Rudkowski, Janice
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014460871
Saved in:
5
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
The shape of premiumness : logo shape's effects on perceived brand premiumness and brand preference
Li, Ruiqin
;
Wang, Yan
;
Zhang, Hongli
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373358
Saved in:
8
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
9
Fashion and the metaverse : clarifying the domain and establishing a research agenda
Park, Hyejune
;
Lim, Rachel Esther
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014363978
Saved in:
10
Why do consumers prefer one brand over another? : the economics and sociology of brand competitiveness
Della Lena, Sebastiano
;
Timming, Andrew R.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364496
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