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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Relationship marketing"
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Search: subject_exact:"Marketingpolitik"
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Relationship marketing
Marketingmanagement
102
Marketing management
101
Consumer behaviour
52
Konsumentenverhalten
52
Theorie
35
Theory
35
Marketing
34
Beziehungsmarketing
30
Deutschland
25
Germany
23
Brand management
21
Markenführung
21
Einzelhandel
19
Retail trade
19
Distribution channel
15
Vertriebsweg
15
Brand
13
Markenartikel
13
Lieferantenmanagement
8
Supplier relationship management
8
Strategisches Management
7
Brand image
6
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Markenimage
6
Market research
6
Marketing strategy
6
Marktforschung
6
Marktsegmentierung
6
Online-Marketing
6
Store brand
6
Unternehmenserfolg
6
Dienstleistungsqualität
5
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5
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Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
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1
Azemi, Yllka
1
Barann, Benjamin
1
Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Bowman, Douglas
1
Bu, Yi
1
Carlson, Jamie
1
Chaib Lababdi, Houyem
1
Chen, Lin
1
Clark, Melissa N.
1
Clark, Moira K.
1
De Villiers, Rouxelle
1
Eid, Riyad
1
Faßnacht, Martin
1
Gao, Mengjia
1
Gray, David
1
Guilbault, Melodi
1
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1
Heuchert, Markus
1
Ho, Hillbun
1
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1
Hu, Tun-I
1
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1
Huang, Lingchen
1
Huang, Zongsheng
1
Jebrajakrithy, Charles
1
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1
John, Surej P.
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Journal of retailing and consumer services
Neue betriebswirtschaftliche Forschung : Nbf
Industrial marketing management : the international journal for industrial and high-tech firms
51
Journal of business research : JBR
48
The journal of business & industrial marketing
33
SpringerLink / Bücher
32
Journal of strategic marketing
28
Journal of the Academy of Marketing Science
23
European journal of marketing : EJM
19
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
Gabler Edition Wissenschaft
15
Business horizons
14
Journal of marketing management : MM
12
Cogent business & management
11
Journal of business-to-business marketing
11
Journal of marketing
11
Journal of marketing communications
11
Journal of retailing
11
International journal of electronic customer relationship management : IJECRM
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Marketing intelligence & planning
10
Springer eBook Collection
10
Springer eBook Collection / Business and Economics
10
The journal of product & brand management
10
Asia Pacific journal of marketing and logistics
9
Harvard-Business-Manager : das Wissen der Besten
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The marketing review
9
The service industries journal
9
Europäische Hochschulschriften / 5
8
International journal of hospitality management
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
8
International journal of internet marketing and advertising : IJIMA
7
International journal of retail & distribution management
7
International review on public and non-profit marketing
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
7
Marketing letters : a journal of research in marketing
7
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ECONIS (ZBW)
30
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
6
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
7
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
10
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
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