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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Emotion"
~subject:"Kundenintegration"
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Search: subject_exact:"Soziale Internetplattform"
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Emotion
Kundenintegration
Social Web
355
Social web
355
Consumer behaviour
183
Konsumentenverhalten
183
Online-Marketing
124
Internet marketing
120
Beziehungsmarketing
74
Relationship marketing
74
Brand management
64
Markenführung
64
Online retailing
56
Online-Handel
56
Social media
54
Viral marketing
49
Virales Marketing
49
Electronic Commerce
45
E-commerce
39
Markenimage
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28
Soziales Netzwerk
27
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25
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Carlson, Jamie
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Han, Xiaoyun
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Prentice, Catherine
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Rahman, Mohammad M.
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Voola, Ranjit
2
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1
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1
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1
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1
Casper Ferm, Lars-Erik
1
Chang, Ya Ping
1
Chiadmi, Nour-Eddine
1
Davison, Robert M.
1
Dayan, Mumin
1
Deges, Frank
1
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1
Dhir, Amandeep
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Dickinger, Astrid
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Dong, Xuebing
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1
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Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
63
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
22
Technological forecasting & social change : an international journal
18
The journal of product & brand management
17
Tourism management : research, policies, practice
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
The journal of brand management : an international journal
15
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of hospitality management
10
International journal of technology marketing : IJTMkt
10
Journal of management information systems : JMIS
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
Journal of strategic marketing
9
Asia Pacific journal of marketing and logistics
8
International journal of advertising : the review of marketing communications
8
Psychology & marketing
8
International journal of internet marketing and advertising : IJIMA
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of marketing management : MM
7
Journal of promotion management : innovations in planning and applied research
7
Journal of travel and tourism marketing
7
The journal of product innovation management : an international publication of the Product Development & Management Association
7
Electronic commerce research
6
Information systems research : ISR
6
International journal of consumer studies
6
International journal of contemporary hospitality management
6
Journal of global information management
6
Journal of hospitality marketing & management
6
Journal of marketing communications
6
Journal of marketing theory and practice
6
Journal of open innovation : technology, market, and complexity
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Journal of service theory and practice : JSTP
6
MIS quarterly
6
Marketing intelligence & planning
6
Research policy : policy, management and economic studies of science, technology and innovation
6
Technovation : the international journal of technological innovation, entrepreneurship and technology management
6
The journal of services marketing
6
Contemporary issues in social media marketing
5
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ECONIS (ZBW)
41
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41
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan
;
Zheng, Junyuan
;
Luo, Shaohua
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
Saved in:
5
Determining influence of service quality on user identification, belongingness, and satisfaction on mobile social media : insight from emotional attachment perspective
Pang, Hua
;
Zhang, Kaige
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462295
Saved in:
6
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
7
Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence
Vazquez, Erik Ernesto
;
Patel, Chirag
;
Alvidrez, Salvador
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014364526
Saved in:
8
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
9
Driving marketing outcomes through social media-based customer engagement
Kulikovskaja, Viktorija
;
Hubert, Marco
;
Grunert, Klaus G.
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014365051
Saved in:
10
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
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