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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"SpringerLink / Bücher"
~subject:"Kundenintegration"
~subject:"Online-Marketing"
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Search: subject_exact:"Soziale Internetplattform"
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Kundenintegration
Online-Marketing
Social Web
355
Social web
355
Consumer behaviour
183
Konsumentenverhalten
183
Internet marketing
120
Beziehungsmarketing
74
Relationship marketing
74
Brand management
64
Markenführung
64
Online retailing
56
Online-Handel
56
Social media
54
Viral marketing
49
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49
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45
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Markenimage
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28
Soziales Netzwerk
27
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Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
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Thaichon, Park
3
Ashfaq, Muhammad
2
Carlson, Jamie
2
Casper Ferm, Lars-Erik
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Chiadmi, Nour-Eddine
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Leung, Wilson Ka-shing
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Lim, Heejin
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Mukerji, Bhasker
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Park, Joohyung
2
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2
Rahman, Mohammad M.
2
Souiden, Nizar
2
Tafesse, Wondwesen
2
Theobald, Elke
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Tran, Trang P.
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Voola, Ranjit
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Algharabat, Raed
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Alryalat, Mohammad Abdallah Ali
1
Alzaidi, Maram Saeed
1
Anaya-Sánchez, Rafael
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Journal of retailing and consumer services
SpringerLink / Bücher
Journal of business research : JBR
210
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
73
Technological forecasting & social change : an international journal
66
International journal of advertising : the review of marketing communications
64
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
64
Industrial marketing management : the international journal for industrial and high-tech firms
62
Journal of marketing communications
59
Journal of promotion management : innovations in planning and applied research
53
Tourism management : research, policies, practice
49
International journal of hospitality management
48
Business horizons
46
Information systems research : ISR
46
Journal of management information systems : JMIS
46
The journal of product & brand management
45
Cogent business & management
40
Journal of internet commerce
40
International journal of technology marketing : IJTMkt
39
International journal of electronic marketing and retailing : IJEMR
38
Journal of strategic marketing
37
The journal of brand management : an international journal
37
Journal of marketing
33
Marketing intelligence & planning
33
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
32
Electronic commerce research
30
International journal of contemporary hospitality management
30
Springer eBook Collection
30
International journal of business information systems : IJBIS
29
Journal of electronic commerce research : JECR
28
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Psychology & marketing
27
Journal of travel and tourism marketing
26
Management science : journal of the Institute for Operations Research and the Management Sciences
26
International journal of e-business research : an official publication of the Information Resources Management Association
25
Journal of marketing management : MM
25
Journal of advertising research
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
140
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
3
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
4
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
5
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Visual strategies of luxury and fast fashion brands on Instagram and their effects on user engagement
Yoo, Jinyoung Jinnie
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373355
Saved in:
8
Drivers of eWOM engagement on social media for luxury consumers : analysis, implications, and future research directions
Pangarkar, Aniruddha
;
Patel, Jayesh
;
Kumar, Sampath K.
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014364048
Saved in:
9
More gain, more give? : the impact of brand community value on users' value co-creation
Liao, Junyun
;
Pang, Jiecong
;
Dong, Xuebing
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364053
Saved in:
10
Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?
Byun, Kate Jeonghee
;
Park, Jimi
;
Yoo, Shijin
;
Cho, Minhee
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014364470
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