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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Brand management"
~subject:"United States"
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Search: subject_exact:"Herkunftsbezeichnung"
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Brand management
United States
Designation of origin
63
Herkunftsbezeichnung
63
Brand image
41
Markenimage
41
Consumer behaviour
36
Konsumentenverhalten
36
Destination management
26
Destinationsmanagement
26
Tourism marketing
23
Tourismusmarketing
23
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19
Destination image
15
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14
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7
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4
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3
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3
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3
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Lin, Zhibin
2
Paswan, Audhesh
2
Sun, Qin
2
Abdelwahab, Dalia
1
Agnoli, Lara
1
Bakpayev, Marat
1
Begalli, Diego
1
Borges, Adilson
1
Borini, Felipe Mendes
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Bruwer, Johan
1
Byun, Sang-Eun
1
Cai, Liping A.
1
Canally, Culum
1
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1
Chi, Hsin-Kuang
1
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1
D'Antone, Simona
1
Day, Jonathon
1
Ekinci, Yuksel
1
Filieri, Raffaele
1
Garrod, Brian
1
Giraldi, Janaina de Moura Engracia
1
Gross, Michael J.
1
Guido, Gianluigi
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Handsjuk, Nikolai
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He, Xinming
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Heath, Ernie T.
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Huan Minh Nguyen
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1
Johnson, Zachary S.
1
Kosowska, Aleksandra
1
Lee, Hong Chul
1
Lee, Sangwon
1
Maclennan, Maria Laura Ferranty
1
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Journal of retailing and consumer services
The journal of brand management : an international journal
Tourism analysis : an interdisciplinary tourism & hospitality journal
International marketing review
20
Journal of international consumer marketing
20
Journal of business research : JBR
15
The journal of product & brand management
14
Journal of global marketing
12
Asia Pacific journal of marketing and logistics
9
Journal of international marketing
9
Marketing intelligence & planning
8
The journal of consumer marketing
8
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Corporate reputation review : an international journal
6
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
5
Journal of fashion marketing and management
5
Journal of world trade : law, economic policy, public policy
5
Tourism management : research, policies, practice
5
American journal of agricultural economics
4
Australasian marketing journal
4
Canadian journal of agricultural economics : CJAE
4
Discussion paper / Centre for Economic Policy Research
4
International journal of consumer studies
4
Journal of Islamic marketing
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of promotion management : JPM
4
Working paper / Center for Agricultural and Rural Development
4
Agricultural economics : the journal of the International Association of Agricultural Economists
3
Brand management in emerging markets : theories and practice
3
Business history
3
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International business review : the official journal of the European International Business Academy
3
International journal of business and globalisation : IJBG
3
International journal of leisure and tourism marketing : IJLTM
3
Journal of agricultural economics
3
Journal of euromarketing
3
Journal of food products marketing
3
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ECONIS (ZBW)
23
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23
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1
Does regional bias matter? : examining the role of regional identification, animosity, and negative emotions as drivers of brand switching: an application in the food and beverage...
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 111-126
Persistent link: https://www.econbiz.de/10013170531
Saved in:
2
How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu
;
Zhang, Xu
;
Zhu, Hong
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
Saved in:
3
Building brand credibility : the role of involvement, identification, reputation and attachment
Molinillo, Sebastian
;
Japutra, Arnold
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-9
Persistent link: https://www.econbiz.de/10013209567
Saved in:
4
Elements of destination brand equity and destination familiarity regarding travel intention
Chi, Hsin-Kuang
;
Huang, Kuo-Chung
;
Huan Minh Nguyen
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012132287
Saved in:
5
A cultural approach to brand equity : the role of brand mianzi and brand popularity in China
Filieri, Raffaele
;
Lin, Zhibin
;
D'Antone, Simona
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 376-394
Persistent link: https://www.econbiz.de/10012060139
Saved in:
6
Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar
;
Byun, Sang-Eun
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
Saved in:
7
In search of tools for the use of country image (CI) in the brand
Suter, Mariana Bassi
;
Giraldi, Janaina de Moura Engracia
; …
- In:
The journal of brand management : an international journal
25
(
2018
)
2
,
pp. 119-132
Persistent link: https://www.econbiz.de/10011891234
Saved in:
8
Country-of-origin fit : when does a discrepancy between brand origin and country of manufacture reduce consumers' product evaluations?
Johnson, Zachary S.
;
Tian, Yichao
;
Lee, Sangwon
- In:
The journal of brand management : an international journal
23
(
2016
)
4
,
pp. 403-418
Persistent link: https://www.econbiz.de/10011606877
Saved in:
9
Insights into Vodka consumer attitude and purchasing behaviors
Prentice, Catherine
;
Handsjuk, Nikolai
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 7-14
Persistent link: https://www.econbiz.de/10011556583
Saved in:
10
Tourism destination image (TDI) perception within a regional winescape context
Bruwer, Johan
;
Gross, Michael J.
;
Lee, Hong Chul
- In:
Tourism analysis : an interdisciplinary tourism & …
21
(
2016
)
2/3
,
pp. 173-187
Persistent link: https://www.econbiz.de/10011492638
Saved in:
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