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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Marketingmanagement"
~subject:"Social Web"
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Marketingmanagement
Social Web
Consumer behaviour
1,063
Konsumentenverhalten
1,063
Brand management
838
Markenführung
838
Beziehungsmarketing
683
Relationship marketing
683
Brand image
466
Markenimage
466
Brand
390
Markenartikel
386
Einzelhandel
340
Retail trade
340
Customer satisfaction
326
Kundenzufriedenheit
326
Dienstleistungsqualität
247
Service quality
247
Social web
150
Marketing management
139
Online retailing
116
Online-Handel
116
Internet marketing
114
Online-Marketing
114
Emotion
101
Corporate Social Responsibility
99
Corporate social responsibility
99
Luxury goods
96
Luxusgüter
96
Corporate reputation
84
Firmenimage
84
Customer integration
80
Kundenintegration
80
Confidence
79
Vertrauen
79
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77
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76
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Yan, Ruiliang
6
Agag, Gomaa
5
Balmer, John M. T.
4
Carlson, Jamie
4
Ozuem, Wilson
4
Rana, Nripendra P.
4
Thaichon, Park
4
Pei, Zhi
3
Rahman, Mohammad M.
3
Shehawy, Yasser Moustafa
3
Agrawal, Shiv Ratan
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Baumann, Chris
2
Becker, Jörg
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
De Vries, Natalie Jane
2
Dhir, Amandeep
2
Eid, Riyad
2
Felix, Reto
2
Ghose, Sanjoy
2
Gray, David
2
Han, Xiaoyun
2
Hennigs, Nadine
2
Hirvonen, Saku
2
Hua, Lian-Lian
2
Johnson, Lester W.
2
Kulczynski, Alicia
2
Kumar, Jitender
2
Kumar, Vikas
2
Laukkanen, Tommi
2
Leung, Wilson Ka-shing
2
Li, Ran
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Melewar, T. C.
2
Mirzaei, Abas
2
Mizera, Sue
2
Myers, Chris
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The journal of brand management : an international journal
Journal of business research : JBR
512
Industrial marketing management : the international journal for industrial and high-tech firms
302
SpringerLink / Bücher
256
Journal of strategic marketing
207
Journal of marketing management : MM
150
European journal of marketing : EJM
138
Journal of marketing communications
135
Journal of the Academy of Marketing Science
126
Journal of marketing
125
The journal of business & industrial marketing
124
Europäische Hochschulschriften / 5
120
Marketing intelligence & planning
110
The journal of product & brand management
97
Springer eBook Collection
94
International journal of internet marketing and advertising : IJIMA
88
Business horizons
87
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
87
Technological forecasting & social change : an international journal
83
Gabler Edition Wissenschaft
79
Management science : journal of the Institute for Operations Research and the Management Sciences
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
International journal of technology marketing : IJTMkt
68
Asia Pacific journal of marketing and logistics
67
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
66
Tourism management : research, policies, practice
64
Lehrbuch
62
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
60
Psychology & marketing
60
International journal of hospitality management
58
Journal of global marketing
58
Cogent business & management
56
Journal of business ethics : JOBE
55
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Journal of marketing management : JMM ; journal of the Academy of Marketing
54
Corporate communications : an international journal
53
The marketing review
52
International marketing review
51
Journal of promotion management : innovations in planning and applied research
50
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ECONIS (ZBW)
282
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1
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282
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1
Competitive advantage : a longitudinal analysis of the roles of data-driven innovation capabilities, marketing agility, and market turbulence
Alghamdi, Omar A.
;
Agag, Gomaa
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460768
Saved in:
2
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
3
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
4
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
5
Sport event vs. art event? : the effect of CSR-linked sponsorship event type on product purchase
Park, Sangchul
;
Ahn, Sungsook
;
Kim, Sanghoon
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014462364
Saved in:
6
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
7
A social media analytics-based approach to customer-centric reverse logistics
management
of electronic devices : a case study on notebooks
Ahmadi, Sadra
;
Shokouhyar, Sajjad
;
Amerioun, Motahare
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460767
Saved in:
8
Brand activism as a marketing strategy : an integrative framework and research agenda
Pimentel, Pedro Chapaval
;
Suter, Mariana Bassi
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 212-234
Persistent link: https://www.econbiz.de/10014511532
Saved in:
9
Effect of community relationship
management
, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
10
Accelerating new product diffusion : how lead users serve as opinion leaders in social networks
Wang, Nan
;
Xie, Wenxuan
;
Tiberius, Victor
;
Qiu, Yong
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014253520
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