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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association"
~language:"bos"
~language:"bul"
~language:"cat"
~language:"deu"
~language:"eng"
~source:"econis"
~subject:"Brand management"
~subject:"Kapitaleinkommen"
~subject:"Konsumentenverhalten"
~subject:"United Kingdom"
~subject:"Volatility"
~subject:"Wirtschaftswachstum"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand management
Kapitaleinkommen
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669
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669
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Park, Jungkun
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Thaichon, Park
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13
Paul, Justin
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Pantano, Eleonora
11
Dwivedi, Yogesh Kumar
10
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10
Klaus, Philipp
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Otterbring, Tobias
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9
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7
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7
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7
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
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2,215
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1,738
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1,102
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1,030
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International review of financial analysis
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791
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789
International journal of consumer studies
785
International review of economics & finance : IREF
727
Applied financial economics
726
Psychology & marketing
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The economic journal : the journal of the Royal Economic Society
650
The journal of brand management : an international journal
642
Journal of financial economics
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of empirical finance
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International journal of economics and finance
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International journal of economics and financial issues : IJEFI
527
The North American journal of economics and finance : a journal of financial economics studies
526
The journal of finance : the journal of the American Finance Association
512
Journal of international money and finance
494
The journal of product & brand management
493
Journal of international financial markets, institutions & money
487
Research in international business and finance
482
Technological forecasting & social change : an international journal
477
Pacific-Basin finance journal
473
The journal of futures markets
465
European journal of marketing : EJM
461
Journal of econometrics
437
Journal of risk and financial management : JRFM
437
The American economic review
434
The European journal of finance
431
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ECONIS (ZBW)
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1
Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector
Aslam, Usman
;
Davis, Leon
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460819
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Attention marketing in fragmented entertainment : how advertising embedding influences purchase decision in short-form video apps
Yin, Xicheng
;
Li, Jing
;
Si, Hongyun
;
Wu, Peng
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460820
Saved in:
5
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
6
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Connecting BOP consumers and retailers : what drives small-time retailing through social media?
Kumar, Jitender
;
Katiyar, Gagan
;
Mehrotra, Ankit
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462294
Saved in:
10
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
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