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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The service industries journal"
~language:"eng"
~language:"fra"
~language:"nld"
~language:"pol"
~subject:"Brand"
~subject:"Kundenzufriedenheit"
~subject:"Vertrauen"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Government document"
~type_genre:"Textbook"
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Brand
Kundenzufriedenheit
Vertrauen
Viral marketing
Consumer behaviour
2,122
Konsumentenverhalten
2,120
Relationship marketing
767
Beziehungsmarketing
766
Einzelhandel
707
Retail trade
707
Service quality
623
Dienstleistungsqualität
622
Customer satisfaction
592
Online retailing
413
Online-Handel
413
Brand management
329
Markenführung
329
Dienstleistungssektor
312
Service industry
312
Brand image
275
Markenimage
275
Social Web
245
Social web
245
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239
Internet marketing
205
Online-Marketing
204
Emotion
198
Markenartikel
174
Confidence
169
USA
156
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156
Innovation
150
Virales Marketing
139
Food retailing
136
Lebensmitteleinzelhandel
136
Distribution channel
134
Vertriebsweg
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131
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955
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Park, Jungkun
12
Prentice, Catherine
12
Söderlund, Magnus
12
Lombart, Cindy
8
Dhir, Amandeep
7
Louis, Didier
7
Quach, Sara
7
Park, Eunil
6
Paul, Justin
6
Rana, Nripendra P.
6
Talwar, Shalini
6
Thaichon, Park
6
Dawes, John
5
Dwivedi, Yogesh Kumar
5
Hollebeek, Linda D.
5
Kandampully, Jay
5
Kaur, Puneet
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Mortimer, Gary
5
Seger-Guttmann, Tali
5
Septianto, Felix
5
Alves, Helena
4
Bilgihan, Anil
4
Borges, Adilson
4
Cambra-Fierro, Jesús
4
Casidy, Riza
4
Chakraborty, Debarun
4
Chakraborty, Shibashish
4
Islam, Jamid Ul
4
Jebarajakirthy, Charles
4
Konuk, Faruk Anıl
4
Kumar, Vikas
4
Ladhari, Riadh
4
Molinillo, Sebastian
4
Nilashi, Mehrbakhsh
4
Paramita, Widya
4
Poncin, Ingrid
4
Roy, Sanjit
4
Agag, Gomaa
3
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
The service industries journal
Journal of business research : JBR
846
International journal of hospitality management
503
The journal of brand management : an international journal
307
Tourism management : research, policies, practice
252
The journal of product & brand management
232
The journal of services marketing
231
Industrial marketing management : the international journal for industrial and high-tech firms
225
Psychology & marketing
216
Journal of travel and tourism marketing
210
Journal of hospitality marketing & management
205
International journal of contemporary hospitality management
204
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
186
European journal of marketing : EJM
170
Cogent business & management
168
Asia Pacific journal of marketing and logistics
167
Journal of economic behavior & organization : JEBO
159
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
137
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
137
Journal of marketing
134
Journal of the Academy of Marketing Science
131
Journal of business ethics : JOBE
130
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
126
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Services marketing quarterly
116
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
113
Journal of strategic marketing
113
Tourism management perspectives : TMP
107
Journal of marketing communications
106
Journal of marketing management : MM
106
Journal of service research : JSR
105
Service business
105
Journal of air transport management
104
International journal of internet marketing and advertising : IJIMA
102
Journal of retailing
102
Marketing letters : a journal of research in marketing
101
Technological forecasting & social change : an international journal
101
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
97
Marketing intelligence & planning
97
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ECONIS (ZBW)
955
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1
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10
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955
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
6
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
7
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
8
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
9
Customer inspiration in retailing : the role of perceived novelty and customer loyalty across offline and online channels
Frasquet Deltoro, Marta
;
Ieva, Marco
;
Mollá Descals, …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014460825
Saved in:
10
Customization at a glance : investigating consumer experiences in mobile commerce applications
Siyal, Abdul Waheed
;
Chen, Hongzhuan
;
Shah, Syed Jamal
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460860
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