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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Beziehungsmarketing"
~subject:"Brand image"
~subject:"Brand"
~subject:"Virales Marketing"
~type_genre:"Article in journal"
~type_genre:"Congress report"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzschrift"
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Beziehungsmarketing
Brand image
Brand
Virales Marketing
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
Dienstleistungsqualität
331
Brand management
286
Markenführung
286
Markenimage
243
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Online-Marketing
182
Markenartikel
164
Emotion
155
Food retailing
130
Lebensmitteleinzelhandel
130
Confidence
129
Vertrauen
129
Distribution channel
126
Vertriebsweg
126
Viral marketing
122
USA
108
United States
108
Pricing strategy
97
Preismanagement
96
Theorie
92
Theory
92
Innovation adoption
91
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713
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9
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Article
878
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2
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Article in journal
Congress report
Hochschulschrift
Konferenzschrift
Aufsatz in Zeitschrift
880
Conference paper
3
Konferenzbeitrag
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Collection of articles of several authors
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English
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Park, Jungkun
12
Prentice, Catherine
12
Lombart, Cindy
10
Rana, Nripendra P.
8
Thaichon, Park
8
Dwivedi, Yogesh Kumar
7
Louis, Didier
7
Quach, Sara
7
Hollebeek, Linda D.
6
Khan, Imran
6
Klaus, Philipp
6
Molinillo, Sebastian
6
Mortimer, Gary
6
Septianto, Felix
6
Agag, Gomaa
5
Dawes, John
5
Dhir, Amandeep
5
Japutra, Arnold
5
Loureiro, Sandra Maria Correia
5
Baumann, Chris
4
Casidy, Riza
4
Cheah, Jun-Hwa
4
Das, Gopal
4
Dwivedi, Abhishek
4
Fazal-e-Hasan, Syed
4
Han, Xiaoyun
4
Hyun, Hyowon
4
Jebarajakirthy, Charles
4
Konuk, Faruk Anıl
4
Kumar, Vikas
4
Kuppelwieser, Volker
4
Liu, Chih-Hsing
4
Ngo, Liem Viet
4
Pantano, Eleonora
4
Paul, Justin
4
Seger-Guttmann, Tali
4
Söderlund, Magnus
4
Talwar, Shalini
4
Abdelmoety, Ziad Hassan
3
Alnawas, Ibrahim
3
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Institution
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
1,243
The journal of brand management : an international journal
491
Industrial marketing management : the international journal for industrial and high-tech firms
469
International journal of hospitality management
412
The journal of product & brand management
380
Psychology & marketing
290
The journal of services marketing
260
Tourism management : research, policies, practice
257
Journal of the Academy of Marketing Science
237
European journal of marketing : EJM
235
Journal of marketing
234
Journal of strategic marketing
234
The service industries journal
228
Journal of travel and tourism marketing
226
The journal of business & industrial marketing
215
Asia Pacific journal of marketing and logistics
202
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
189
International journal of contemporary hospitality management
177
Marketing intelligence & planning
172
Journal of marketing communications
171
Journal of hospitality marketing & management
167
Journal of marketing management : MM
166
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
158
Cogent business & management
156
Journal of retailing
155
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
149
International journal of electronic customer relationship management : IJECRM
143
International journal of internet marketing and advertising : IJIMA
140
Marketing letters : a journal of research in marketing
139
Journal of marketing research : JMR
131
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
130
Journal of service research : JSR
123
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Journal of international consumer marketing
115
Journal of service management
115
The journal of consumer marketing
114
Management science : journal of the Institute for Operations Research and the Management Sciences
113
Services marketing quarterly
113
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ECONIS (ZBW)
880
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1
Adoption, satisfaction, trust, and commitment of over-the-top platforms : an integrated approach
Soren, Anup Anurag
;
Chakraborty, Shibashish
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014460800
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
4
Beyond weekdays : the impact of the weekend effect on eWOM of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
5
Boosting customers' impulsive buying tendency in live-streaming commerce : the role of customer engagement and deal proneness
Luo, Xi
;
Hwa, Jacky Cheah Jun
;
Hollebeek, Linda D.
;
Lim …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014462186
Saved in:
6
Can chatbot customer service match human service agents on customer satisfaction? : an investigation in the role of trust
Huang, Dongling
;
Markovitch, Dmitri G.
;
Stough, Rusty A.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014460850
Saved in:
7
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
8
The challenge of integrating "intelligent" technologies in luxury shopping contexts : the role of brand personality appeal and consumers’ status consumption orientation
Sestino, Andrea
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460780
Saved in:
9
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
10
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
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