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~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~subject:"Brand"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Rezension"
~type_genre:"Statistics"
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Brand
Consumer behaviour
1,930
Konsumentenverhalten
1,929
Einzelhandel
666
Retail trade
666
Relationship marketing
583
Beziehungsmarketing
582
Customer satisfaction
421
Kundenzufriedenheit
419
Online retailing
384
Online-Handel
384
Service quality
332
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331
Brand management
286
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243
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Dawes, John
5
Dhir, Amandeep
3
Dwivedi, Abhishek
3
Kumar, Vikas
3
Park, Jungkun
3
Talwar, Shalini
3
Trinh, Giang
3
Baumann, Chris
2
Casidy, Riza
2
Clark, Ronald A.
2
Duan, Yongrui
2
Flynn, Leisa Reinecke
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Goldsmith, Ronald E.
2
Hamin, Hamin
2
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2
Huang, Zongsheng
2
Japutra, Arnold
2
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2
Kaur, Puneet
2
Kaushal, Vikrant
2
Kennedy, Rachel
2
Khan, Imran
2
Konuk, Faruk Anıl
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Kumar, Jitender
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Kumar, Sushant
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Liu, Richie L.
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Loureiro, Sandra Maria Correia
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Mimouni Chaabane, Aïda
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Ngo, Liem Viet
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Paramita, Widya
2
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Paul, Justin
2
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2
Quach, Sara
2
Rubio Benito, Natalia
2
Septianto, Felix
2
Shao, Wei
2
Thaichon, Park
2
Tran, Trang P.
2
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1
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
The journal of brand management : an international journal
290
Journal of business research : JBR
283
The journal of product & brand management
199
Psychology & marketing
77
European journal of marketing : EJM
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Asia Pacific journal of marketing and logistics
46
Journal of marketing
46
Marketing letters : a journal of research in marketing
41
Journal of advertising research
39
Journal of strategic marketing
39
Marketing intelligence & planning
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
The journal of consumer marketing
38
Journal of fashion marketing and management
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Journal of marketing communications
35
International journal of hospitality management
33
Journal of international consumer marketing
32
Business horizons
31
International journal of market research : JMRS ; the journal of the Market Research Society
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
Industrial marketing management : the international journal for industrial and high-tech firms
30
Journal of the Academy of Marketing Science
30
Journal of marketing management : MM
29
Journal of promotion management : JPM
29
European journal of marketing
28
International journal of advertising : the quarterly review of marketing communications
28
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
28
International journal of consumer studies
26
Journal of retailing
26
International marketing review
25
Journal of global marketing
25
Journal of promotion management : innovations in planning and applied research
25
The IUP journal of brand management : IJBRM
25
Cogent business & management
24
Journal of international marketing
23
International journal of advertising : the review of marketing communications
22
International journal of market research
22
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ECONIS (ZBW)
167
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1
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167
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1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
3
Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo
;
Shin, Daeun Chloe
;
Kim, Naeun
;
Tong, Zhenghao
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
Saved in:
4
Counterfeit brands and Machiavellianism : consequences of counterfeit use for social perception
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Adamczyk, Grzegorz
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460822
Saved in:
5
Customer definitions of moral value for retail brands : a qualitative understanding
Wei, Yunyi
;
Sit, Kokho
;
Ekinci, Yuksel
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462367
Saved in:
6
Hey Google, I trust you! : the consequences of brand anthropomorphism in voice-based artificial intelligence contexts
Patrizi, Michela
;
Šerić, Maja
;
Vernuccio, Maria
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014462234
Saved in:
7
The market-based assets theory of brand competition
Sharp, Byron
;
Dawes, John
;
Victory, Kirsten
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460818
Saved in:
8
Brand competitiveness and resilience to exogenous shock : usage of smartphone apps during the COVID-19 pandemic
Katsumata, Sotaro
;
Nishimoto, Akihiro
;
Kannan, P. K.
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014371760
Saved in:
9
Brand competitiveness antecedents : the interaction effects of marketing and R&D expenditure
Koshksaray, Amir Abedini
;
Quach, Sara
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014373373
Saved in:
10
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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