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~isPartOf:"Journal of retailing and consumer services"
~person:"Belanche, Daniel"
~person:"Hyun, Hyowon"
~person:"Sokolova, Karina"
~subject:"Online-Marketing"
~subject:"User interface"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
User interface
Consumer behaviour
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Internet marketing
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Belanche, Daniel
Hyun, Hyowon
Sokolova, Karina
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Ladhari, Riadh
3
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
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Ashfaq, Muhammad
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Barta, Sergio
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Casaló, Luis V.
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Duan, Yongrui
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Fernandes, Semila Fenelly
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Flavián, Marta
2
Gauzente, Claire
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Islam, Tahir
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Junaid, Muhammad
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Khan, Imran
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Leung, Wilson Ka-shing
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Lim, Heejin
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Liébana-Cabanillas, Francisco
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Mukerji, Bhasker
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Panda, Rajesh
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Park, Joohyung
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Park, Jungkun
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Park, Minjung
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Perrigot, Rozenn
2
Rese, Alexandra
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Salminen, Joni
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Septianto, Felix
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Shah, Adnan Muhammad
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Journal of retailing and consumer services
Journal of marketing communications
3
Journal of decision systems
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
7
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1
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
2
Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio
;
Belanche, Daniel
;
Fernández, Ana
; …
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
Saved in:
3
A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention
Park, Jungkun
;
Hyun, Hyowon
;
Toulany Thavisay
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012430623
Saved in:
4
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
5
Building influencers' credibility on Instagram : effects on followers' attitudes and behavioral responses toward the influencer
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
; …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012581928
Saved in:
6
You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina
;
Perez, Charles
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
Saved in:
7
Website usability, consumer satisfaction and the intention to use a website : the moderating effect of perceived risk
Belanche, Daniel
;
Casaló, Luis V.
;
Guinalíu, Miguel
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 124-132
Persistent link: https://www.econbiz.de/10009507884
Saved in:
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