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~isPartOf:"Journal of retailing and consumer services"
~person:"Ladhari, Riadh"
~person:"Mukerji, Bhasker"
~person:"Sokolova, Karina"
~subject:"Online-Marketing"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Online-Marketing
Internet marketing
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Online retailing
4
Online-Handel
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Ladhari, Riadh
Mukerji, Bhasker
Sokolova, Karina
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
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Alnawas, Ibrahim
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Ashfaq, Muhammad
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Baier, Daniel
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Barta, Sergio
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Belanche, Daniel
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Duan, Yongrui
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Fernandes, Semila Fenelly
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Flavián, Marta
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Gauzente, Claire
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Hyun, Hyowon
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Islam, Tahir
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Junaid, Muhammad
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Khan, Imran
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Leung, Wilson Ka-shing
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Lim, Heejin
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Liébana-Cabanillas, Francisco
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Panda, Rajesh
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Park, Joohyung
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Park, Jungkun
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Park, Minjung
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Perrigot, Rozenn
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Rese, Alexandra
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Salminen, Joni
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Septianto, Felix
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Shah, Adnan Muhammad
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Shareef, Mahmud Akhter
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Shi, Yangyan
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Journal of retailing and consumer services
International journal of hospitality management
1
Journal of decision systems
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
2
You follow fitness influencers on YouTube : but do you actually exercise? : how parasocial relationships, and watching fitness influencers, relate to intentions to exercise
Sokolova, Karina
;
Perez, Charles
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012430648
Saved in:
3
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
4
New trends in retailing and services : editorial
Souiden, Nizar
;
Ladhari, Riadh
;
Chiadmi, Nour-Eddine
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
Saved in:
5
Consumers' motives for visiting a food retailer's Facebook page
Ladhari, Riadh
;
Rioux, Magalie Christelle
;
Souiden, Nizar
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 379-385
Persistent link: https://www.econbiz.de/10012114182
Saved in:
6
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
7
Consumer trust toward retail websites : comparison between pure click and click-and-brick retailers
Toufaily, Elissar
;
Souiden, Nizar
;
Ladhari, Riadh
- In:
Journal of retailing and consumer services
20
(
2013
)
6
,
pp. 538-548
Persistent link: https://www.econbiz.de/10010128314
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