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~isPartOf:"Journal of retailing and consumer services"
~source:"econis"
~subject:"Brand image"
~subject:"Online-Marketing"
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Subject
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Brand image
Online-Marketing
Consumer behaviour
560
Konsumentenverhalten
560
Online retailing
384
Online-Handel
384
Social Web
219
Social web
219
E-commerce
203
Electronic Commerce
202
Internet marketing
183
Beziehungsmarketing
171
Relationship marketing
171
Einzelhandel
160
Retail trade
160
Customer satisfaction
121
Kundenzufriedenheit
121
Viral marketing
76
Virales Marketing
76
Brand management
70
Dienstleistungsqualität
70
Markenführung
70
Service quality
70
Confidence
64
Vertrauen
64
Distribution channel
62
Vertriebsweg
62
Markenimage
60
Social media
54
Website
53
Innovation adoption
40
Innovationsakzeptanz
40
Emotion
37
Internet
37
Customer integration
33
Kundenintegration
33
Fashion
32
Mobile communications
32
Mobilkommunikation
32
Mode
32
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216
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216
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216
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1
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English
216
Author
All
Dwivedi, Yogesh Kumar
4
Rana, Nripendra P.
4
Kumar, Jitender
3
Ladhari, Riadh
3
Souiden, Nizar
3
Thaichon, Park
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Ashfaq, Muhammad
2
Baier, Daniel
2
Bala, Pradip Kumar
2
Bambauer-Sachse, Silke
2
Barta, Sergio
2
Belanche, Daniel
2
Casper Ferm, Lars-Erik
2
Cheung, Man Lai
2
Chiadmi, Nour-Eddine
2
Davis, Robert
2
Duan, Yongrui
2
Durrieu, François
2
Fernandes, Semila Fenelly
2
Flavián, Marta
2
Gauzente, Claire
2
Hyun, Hyowon
2
Islam, Tahir
2
Junaid, Muhammad
2
Khan, Imran
2
Kumar, Vikas
2
Laroche, Michel
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Liébana-Cabanillas, Francisco
2
Mangold, Sabrina
2
Mortimer, Gary
2
Mukerji, Bhasker
2
Panda, Rajesh
2
Park, Hyejune
2
Park, Joohyung
2
Park, Jungkun
2
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Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
354
International journal of internet marketing and advertising : IJIMA
208
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
142
SpringerLink / Bücher
122
International journal of advertising : the review of marketing communications
119
Journal of advertising research
118
Journal of marketing communications
115
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
108
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
93
International journal of hospitality management
89
International journal of electronic marketing and retailing : IJEMR
88
Information systems research : ISR
85
Springer eBook Collection
85
Journal of internet commerce
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of promotion management : innovations in planning and applied research
81
Technological forecasting & social change : an international journal
81
Tourism management : research, policies, practice
79
The journal of product & brand management
72
Industrial marketing management : the international journal for industrial and high-tech firms
71
International journal of advertising : the quarterly review of marketing communications
71
Electronic commerce research
66
Psychology & marketing
64
Cogent business & management
63
International journal of technology marketing : IJTMkt
61
The journal of brand management : an international journal
61
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of management information systems : JMIS
60
Business horizons
58
Journal of promotion management : JPM
58
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
58
Journal of marketing
57
Journal of electronic commerce research : JECR
55
Journal of travel and tourism marketing
53
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
49
International journal of contemporary hospitality management
48
International journal of e-business research : an official publication of the Information Resources Management Association
48
Marketing intelligence & planning
48
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ECONIS (ZBW)
Showing
1
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216
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
3
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
4
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
5
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
6
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
7
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
8
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
9
Website quality and users' intention to use digital libraries : examining users' attitudes, online co-creation experiences, and eWOM
Pourjahanshahi, Fatemeh
;
Mollahosseini, Ali
; …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014342236
Saved in:
10
Unraveling customer repurchase intention in OFDL context : an investigation using a hybrid technique of SEM and fsQCA
Dogra, Nikhil
;
Adil, Mohd
;
Sadiq, Mohd
;
Dash, Ganesh
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253481
Saved in:
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