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~isPartOf:"Journal of retailing and consumer services"
~subject:"Beziehungsmarketing"
~subject:"Kundenbindung"
~subject:"Periphere Region"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
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Search: subject_exact:"Marketing management"
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Beziehungsmarketing
Kundenbindung
Periphere Region
Marketing management
79
Marketingmanagement
79
Consumer behaviour
45
Konsumentenverhalten
45
Relationship marketing
23
Brand management
20
Markenführung
20
Einzelhandel
18
Retail trade
18
Distribution channel
14
Vertriebsweg
14
Brand
11
Markenartikel
11
Brand image
6
Customer satisfaction
6
Customer value
6
Firm performance
6
Handelsmarke
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Lieferantenmanagement
6
Markenimage
6
Marketing strategy
6
Online-Marketing
6
Store brand
6
Supplier relationship management
6
Unternehmenserfolg
6
Dienstleistungsqualität
5
Market segmentation
5
Marktsegmentierung
5
Performance measurement
5
Performance-Messung
5
Service quality
5
Advertising
4
Customer integration
4
Kundenintegration
4
Ladengestaltung
4
Marketing mix
4
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1
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Article
23
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Article in journal
Bibliography included
Case study
Hochschulschrift
Aufsatz in Zeitschrift
23
Language
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English
23
Author
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Abdo, Said Shabban
1
Adjei, Mavis T.
1
Agag, Gomaa
1
Agrawal, Shiv Ratan
1
Akansha Singh
1
Alamanos, Eleftherios
1
Almoraish, Ahmed
1
Andreassen, Tor W.
1
Azemi, Yllka
1
Barann, Benjamin
1
Baumann, Chris
1
Becker, Jörg
1
Bin, Liu
1
Bowman, Douglas
1
Bu, Yi
1
Carlson, Jamie
1
Chaib Lababdi, Houyem
1
Chen, Lin
1
Clark, Melissa N.
1
Clark, Moira K.
1
De Villiers, Rouxelle
1
Eid, Riyad
1
Gao, Mengjia
1
Gray, David
1
Guilbault, Melodi
1
Hermann, Andreas
1
Heuchert, Markus
1
Ho, Hillbun
1
Hobson, Ana
1
Hollebeek, Linda D.
1
Hoskins, Jake D.
1
Hu, Tun-I
1
Huang, Lin
1
Huang, Lingchen
1
Huang, Zongsheng
1
Jebrajakrithy, Charles
1
Jedsada Wongsansukcharoen
1
John, Surej P.
1
Johnson, Lester W.
1
Kreis, Henning
1
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Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
50
Journal of business research : JBR
45
The journal of business & industrial marketing
29
Journal of strategic marketing
28
Journal of the Academy of Marketing Science
19
European journal of marketing : EJM
17
Business horizons
14
Journal of marketing communications
11
Journal of retailing
11
Cogent business & management
10
International journal of electronic customer relationship management : IJECRM
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
10
Journal of marketing management : MM
10
The journal of product & brand management
10
Journal of business-to-business marketing
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
Europäische Hochschulschriften / 5
8
Harvard-Business-Manager : das Wissen der Besten
8
International journal of hospitality management
8
Marketing intelligence & planning
8
The service industries journal
8
Asia Pacific journal of marketing and logistics
7
Gabler Edition Wissenschaft
7
International journal of internet marketing and advertising : IJIMA
7
International review on public and non-profit marketing
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
7
Marketing letters : a journal of research in marketing
7
The journal of brand management : an international journal
7
The marketing review
7
International journal of retail & distribution management
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
Journal of international marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing for higher education
6
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
6
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ECONIS (ZBW)
23
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1
Understanding the relationship between marketing analytics, customer agility, and customer satisfaction : a longitudinal perspective.
Agag, Gomaa
;
Shehawy, Yasser Moustafa
;
Almoraish, Ahmed
; …
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014462263
Saved in:
2
Can't touch this? : conceptualizing the customer touchpoint in the context of omni-channel retailing
Barann, Benjamin
;
Hermann, Andreas
;
Heuchert, Markus
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013169717
Saved in:
3
The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin
;
Bowman, Douglas
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
Saved in:
4
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
5
Influencer marketing : homophily, customer value co-creation behaviour and purchase intention
Bu, Yi
;
Parkinson, Joy
;
Thaichon, Park
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209657
Saved in:
6
Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka
;
Ozuem, Wilson
;
Wiid, Ria
;
Hobson, Ana
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
Saved in:
7
Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen
;
Huang, Zongsheng
;
Bin, Liu
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
Saved in:
8
A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Tueanrat, Yanika
;
Papagiannidis, Savvas
;
Alamanos, …
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012581885
Saved in:
9
Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia
;
Huang, Lin
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
Saved in:
10
Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation
Singh, Ramendra Pratap
;
Singh, Ramendra
;
Mishra, Prashant
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012502649
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